Five Digital Channels For Word of Mouth Marketing
Mindjumpers
AUGUST 11, 2010
In the area of e-mail marketing there are naturally all so-called SWYN tools: send-to-a-friend modules, social sharing tools etc. If you measure the social interaction with your e-mails properly, you will be able to identify influencers easily. Next to the use of social network sites you can also use proprietary community platforms.
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