Laurel Papworth

JANUARY 14, 2010

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Over 44% of Internet users are active in social media. companies use Facebook and 45% Twitter. PR in Global Economic Crunch (1).

Hotels 85

Hotels Tourism Travel Social Media 85

Buffer Social

JUNE 12, 2016

You can apply this pyramid to most other social networks, too, with a few tweaks (e.g., reporting is greater on Twitter than other networks). If you are a brand looking for more followers on social media, it’ll help to know what your followers are after. The act of creating is what sets them apart. Share happily.

Twitter 81

Twitter Strategy Instagram Facebook 81

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it. Well said, and I completely agree.

Social CRM 147

Social CRM Twitter B2B CoTweet 147