Laurel Papworth

JANUARY 14, 2010

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Over 44% of Internet users are active in social media.

Hotels 85

Hotels Tourism Travel Social Media 85

Buffer Social

JUNE 12, 2016

Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands. Dan Zarrella’s research into followers—how factors like conversations, self-reference, and avatars affect follow count —touched on the topic of tone. Give the people what they want. Share happily.

Twitter 81

Twitter Strategy Instagram Facebook 81

Convince & Convert

SEPTEMBER 20, 2010

I feel like I'm attempting to speak to the Wizard of Oz when I tweet a brand with logo as avatar – I'd much rather interact with a known person. I feel like I'm attempting to speak to the Wizard of Oz when I tweet a brand with logo as avatar – I'd much rather interact with a known person. link] Jeffrey K.

Social CRM 148

Social CRM Twitter B2B CoTweet 148