The Unfriendliness of Kid-Friendly Social Networks


Everyone’s talking about the launch of Togetherville , a social network designed to bring parents and their kids together with the goal of learning responsible social networking. Does it occur to anyone that children six to ten years old (Togetherville’s target) don’t need social networks, and to encourage them to use one is the antithesis of responsible social networking?

Uncovering The Remarkable In Your Social Networks

Waxing UnLyrical

Social media is an interesting animal. Yet how much do we really know about the people behind the avatars? And that made me think some more: what is the hidden remarkability in the lives of those we encounter every day – or, at least, every few days – in social media? So I asked the question: “What remarkable thing have you done that your social networks do NOT know about you?&#.

Chances Are You’ve Met Less Than 5% of the People in Your Social Network

Direct Marketing Observations

The difference between a friend, an acquaintance and the friends and acquaintances we have met online is blurring…Social media would seem to dictate or would assume that I’m supposed to develop or have developed these deep online, networked, connections, i.e. That I have met them. In our social world, most of our connections fall under either #3 or #5 with what it would seem, an emphasis on #5. Social has allowed us to connect with people all over the place.

Introducing Ello, the New Ad-Free Social Network

Bill Hartzer

Ello is a new social network that has literally exploded onto the social networking scene. Think Facebook and Twitter combined into one social media network–without all of the ads, retweets, and “likes” And there’s no algorithm behind their newsfeed or timeline. Ello is just like a lot of other social networks. — An avatar. Social Networking

How to Create a Reader Avatar for Your Blog


For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog. We’ve created a template you can use to help you do this, and I’ll be sharing some examples of my own reader avatars throughout this post.)

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Take a listen to episode 220 of the Social Zoom Factor podcast to learn the following: .

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Are Social Causes a One Click Pony?

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality , currently being debated by the United States Supreme Court. If an Avatar Falls in the Forest… It is admirable – and remarkable – when causes “catch fire” in social media and become a meme.

What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. What is a customer avatar. How to Subscribe to Social Zoom Factor Podcast .

Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! What is a customer avatar. You need a structured plan to be successful using social media.

Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Smart marketers know an audience first marketing approach is the foundation to successful digital marketing, content marketing and social media marketing programs.

10 Reasons You Need an Audience First Marketing Strategy NOW [podcast + worksheets]

Pam Moore

Take a listen to the 274th episode of the Social Zoom Factor Podcast to learn the Top 10 Reasons You Need Audience Marketing to Grow Your Business. What is a buyer persona / customer avatar. Social Profit Factor Training Academy and Marketing Nutz Can Help!

15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Importance of social listening to learn about your customer.

Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. Just because you see others wasting time 24/7 trying to become social media rich and famous, doesn't mean that is where your focus should be. Webinar Title: Buyer Personas 101: How to Get More Leads and Sales with Social Media. Register for the Social Media Training Webinar NOW.

6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

Maria writes for a variety of blogs and today she shares her thoughts on how a variety of emerging technologies could potentially impact our use of social media, including Facebook, Twitter, and YouTube. Thanks to Maria for sharing her thoughts, I’ll be curious to see how these technologies adapt our use of social media, especially when it comes to augmented and virtual reality! Let us look at the few technologies which will shape social media usage in 2018 and beyond.

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When Does Social Media Really Work?

Direct Marketing Observations

The beauty of social media isn’t in the online connections. No the beauty of social media is in it’s potential. The article was good but it was really similar to a thousand other articles that I have read over the years about how brands need to do this or that in social in order to be successful. As I neared the end of the piece, I read the following: The great social wave is an opportunity that no business can afford to ignore or look at myopically.

Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. Just because you see others wasting time 24/7 trying to become social media rich and famous, doesn't mean that is where your focus should be. Webinar Title: Buyer Personas 101: How to Get More Leads and Sales with Social Media. Register for the Social Media Training Webinar NOW.

13 Social Networks That Are a Big Deal in Non-English Speaking Regions


When it comes to social media, thinking globally means thinking beyond the English language. Finding your target market is important to creating a solid social media strategy. If some or all of your target market speaks a language other than English or resides in a non-English majority speaking country, they might be active on a non-English social network. In that spirit, here are some of the most popular social channels for non-English speakers.

Five Social Channels You May Not Know About

Ignite Social Media

How many social channels do you know about? If you’re in the United States that might be the extent of your social channel knowledge but what about other countries? In longer form, Sina Weibo is one of the most popular social media sites in China and is commonly referred to as the “Chinese Twitter”. Known to many as one of the largest social media platform that you’ve never heard of, QQ set a Guinness world record for having the largest number of uses online at the same time.

Indiscriminate Interconnectivity

Direct Marketing Observations

In today’s “Uber” connected social world, what makes things work or why they work, is that we’re all now indiscriminately interconnected to each other. At the end of the day, all we are, are just real people with real names with real avatars or… real people with strangely made up names with odd avatars swimming around fish bowls of ambient connectivity. networks digital connections Social Networks

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Six Links Worthy Of Your Attention #402

Twist Image

Spoiler alert: Avatar is huge." It's doubtful that a young college dropout who built a social network so that he (and some friends) could meet a mate (or two), would wind up being such a powerful force in the world today. avatar. social network. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

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The Real World

Twist Image

Is your online avatar simply that: a representation of who you would like to be instead of who you really are? " People will look at me sideways when I say that online social networks are the real world. online social network. avatar blog collaboration facebook inreallife irl onlinesocialnetwork popeye realworld relationship twitter virtualworldTags: avatar. If there's one acronym I hate, it's this one: IRL. IRL stands for: In Real Life.

Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. In the world of social networking sites, Instagram is still relatively new in age. Which network is best for your brand?

The Other Side Of Privacy

Twist Image

I've said it before and I'll say it again, if you join an online social network or sign-up to an online service, its incumbent on you to review and understand the terms and conditions. The truth is this: until we have full data portability and until our avatars are our own, legal, possession, we have to assume that nothing we do as our digital selves is private or that the data won't be used in some way. avatar. online social network.

Social Media Should Drop Dead

Twist Image

You can't kill a good online social network. The music industry cheered a very small (and mostly unheard) victory a few weeks ago when a court ruling ordered a complete shutdown of the peer-to-peer file-sharing network called Limewire. This makes it increasingly as easy to grab a HD bluray version of Avatar as is it to grab a copy of Lady Gaga 's latest single. avatar. connected network. online social network. social media.

How To Be Seen Everywhere

Absolute PA

I’ve been talking (and reading) a lot lately about the importance of including a profile photo (officially known as an avatar) on your social media profiles. Here’s just one of the headline grabbing blogs I’ve read that is bang on the money: Friending Cats and Following Eggs: On social networks you ARE your photo. It’s not just your social media profiles that you want to apply this to. G lobally R ecognised Avatar – geddit?

Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Change your Twitter avatar to be Santa Claus. Movember and Social Media. I photoshop my avatar to have a moustache -. - Social Marketing vs Traditional Marketing Mix (17).

How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > How Do You Network on Different Social Sites? How Do You Network on Different Social Sites? by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? Allow me to explain: I first embraced social networking in the late 90s when I joined

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” When was the last time that branded Twitter avatar called you back? Want the blueprint for social marketing success right now?

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Why 4.5 Million TV Lovers Voluntarily Became Zombies

Convince & Convert

Kenny Miller , CEO of KMco , joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself , the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving them a safety net so they can’t fail. ” It taps into that culture where people are constantly updating their avatars, always taking selfies, wanting to put themselves out there. How did you get involved in social media?

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. Now we can see leaderboards and games played out in social spaces, it’s easier to buy into as a concept. I also have a soft spot for them -they are the true entrepreneurs and pioneers of social behaviour online. Economies of Social Scorecards.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Social Media Monetization Models on Flickr [link]. Social media Donations it works for Wikipedia. SMS other social networks are built on SMS revenues such as SMSFun. Social ads is the worst revenue payer in social media (MySpace make $2.17 Clip of the Social Economy services such as opensource outsourcing/recruitment.

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Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Engage your customers directly via social media and mobile initiatives, and Web 2.0 I will take full advantage of Social Marketing and enhance the social media strategy for my hotel in 2010. Over 44% of Internet users are active in social media. No wonder that according to the recent’s 2009 Business Social Media Benchmarking Study, 83% of U.S.

Influencers- Friend or Stranger?

Laurel Papworth

When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends. They need the most active friends as possible, so expect people who currently are, or want to be, power users to be more social from day one.

Twitter Lists I Am On

Laurel Papworth

lizhover/ social-web-superstars. alj000/ cartoonish (me… or my avatar?). I’ve skipped the repeats: social media or people I have met. Note: I know the lists are killing off #FollowFriday and moving spam around, but I don’t care… Twitter Lists I Am On is a post from: Laurel Papworth- Social Network Strategy. Tags: Australia Online Communities Taxonomy Twitter social media social networks

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Academy Awards: Oscars Social Media

Laurel Papworth

When I speak and write on the COI of Social Media – the Cost of Inaction – one cost is cultural relevancy. The television network : ABC makes millions by selling advertising during the show for $10 thousand per second. from Media Awareness Network, California ). That still may have an effect in future years, but I’d attribute any increase in this year’s ratings to the force of nature that has been Avatar. More social than organisational.

5 Must-Do Twitter Style Tips

Harp Interactive

Have a unique avatar, preferably one that is a photo of you. A default avatar on Twitter screams … “Don’t follow me!&#. Bonus tip: Use the same avatar to represent you or your business/brand across the social universe. Bonus tip: Use your background to display link URLs to your other social networks, your web or blog site, and your email and other contact information.

Hitler Downfall: Constantine Film vs The World

Laurel Papworth

Hitler Downfall: Constantine Film vs The World is a post from: Laurel Papworth- Social Network Strategy. Assassins Creed 2 and 3D Avatar game Tsuke (8). Tags: Online Communities copyright social media social networks auDA Australia constantine films dispute downfall film hitler mashable parody satire Toyota youtube

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18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. They include tips on how to get set up with , and use smartly, a social network I still love. Use a real photo of yourself for your avatar. (I Make sure your avatar is “SFW” (safe for work… and yes, you’d be surprised again). <

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Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Everything you ever need to know about Twitter I recently wrote about Twitter saying “Twitter is a free social networking and micro-blogging service that allows users to send “updates” (or “tweets”; text-based posts, up to 140 characters long) to the Twitter website, via short message service [SMS], instant messaging, or a third-party application such as Twitterrific.&#

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Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Buffer Social

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? This week on the Science of Social Media , we hope to give you some fresh perspectives and ideas on what live video could look like for you and your brand in 2019. Live video seemed destined to be a huge focus for social media and for marketing strategies.