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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. How are you different?

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. How are you different?

Apple 78
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An Introduction to Social Media for Business

Sprout Social

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. It’s time to do away with the old mindset and outdated views of marketing.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? We built our own Frankenstein.