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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Today I am not holding back. What is target marketing. What is a buyer persona.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. The more consistent you can be the more easily each and every brand impression is going to leave a memorable imprint in their brain. Basically anything that is seen or heard should be consistent.

Apple 139
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. The more consistent you can be the more easily each and every brand impression is going to leave a memorable imprint in their brain. Basically anything that is seen or heard should be consistent.

Apple 78
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An Introduction to Social Media for Business

Sprout Social

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Defining your audience or customer avatar is going to help you: Choose which social networks to dedicate your time to. After you’ve put together your avatar, ask yourself what are their struggles?

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

I feel like I'm attempting to speak to the Wizard of Oz when I tweet a brand with logo as avatar – I'd much rather interact with a known person. I feel like I'm attempting to speak to the Wizard of Oz when I tweet a brand with logo as avatar – I'd much rather interact with a known person. link] Jeffrey K.