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Using social listening to surface trends to your audience

Sprout Social

On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. This will help you understand what audiences are discussing authentically, and not just what they have to say when they @mention you or use a campaign hashtag.

Trends 127
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How to Make Short-Form Videos That Stand Out

Hootsuite

Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. 79% of TikTok users say they like it when brands come up with challenges, trends, and memes they can join in with. Be authentic Short-form video content is all about authenticity. guidelines.

Video 112
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Twitter Marketing: The Complete Guide for Business

Hootsuite

Create guidelines. Guidelines also help you onboard new team members, and prevent mishaps and mistakes on social media. Your guidelines should be shared with everyone on your social media team, and may include elements of your overall brand style guide, like your tone and details about your audiences. We can help.

Twitter 145
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Your Guide to TikTok Marketing and How to Use It for Business

Keyhole.co

And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take advantage of this unique platform to reach a wider audience of young people and create an authentic presence for their brand. TikTok initially started as the musical lip syncing app Musical.ly as an attempt to replace Vine.

How To 119
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How to Use Facebook Groups to Grow Your Business and Engage Customers

Hootsuite

Facebook pages serve the same purpose as your own personal profile: they’re a platform for broadcasting a point of view and creating an authentic, public presence with pictures and posts. Either way, the focus here is on a loyal, authentic online community. What’s the difference between a Facebook page and a Facebook group?

Groups 144
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Facebook 101: What Every Smart Social Media Manager Needs to Know

agora pulse

From photos and stock images to graphics and memes, experiment to find out what types of images work best for your audience. Using Facebook Live gives you an opportunity to position your brand in a more authentic way. To capture your audience’s attention, you need images that stand out. You can launch a broadcast at any time.

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A Painless Guide to Social Media Marketing for Dentists

Sprout Social

The aim should be to appear as professional and authentic as possible. The Mouth Mobile kicked off its 2018 tour today in Augusta, GA. Just remember to keep the HIPAA guidelines in mind. Also, the odd joke or meme can go a long way to showing your customers that you’re more than just a teeth-cleaning robot too.