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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Why: “New PR is demonstrating its full, channel-agnostic forte for driving conversation and conversion… rising fast in a world that rewards real-time creativity, transparency and authenticity more than ever before,” says Lynne Anne Davis as she reviews PR’s “breakthrough year at Cannes.”

CSR 100
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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

It adds to the authenticity. Did your collaboration drive up engagement or conversions? However, 81% of Millennials place a premium on corporate social responsibility (CSR) efforts. Part of going live is taking your followers and fans behind the scenes. If you make a mistake, roll with it. Interact with your audience.

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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

This massive collective focuses on creating and publishing quality and authentic user-generated content. On the other hand, they also invite audiences to participate in the conversations and stories on their pages. Driving community-based content As mentioned above, Samsung’s official community page for Samsung content creators has 4.8

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

This shift in the way businesses approach advertising has opened up conversations about the type of content customers engage with the most. 2 Higher Conversion Rates Fueled by Solid Social Proof. UGC results in 29% higher web conversions than campaigns or websites without it. 4 Better Authenticity and Transparency.

UGC 64
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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web. Tracy Malone - My gut reaction is yes, social media is meant to be nothing but authentic. Jump to Ellie's blog post. Jump to Rick's content.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Benefits include: More authentic interaction with your audience. Bite sized, authentic interviews by you about your company’s vision. ” Many saw social media as a one way conversation, never bothering to cultivate a community. If CSR’s can’t translate your value, how do you expect your customers to grasp it?

Trends 146
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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Benefits include: More authentic interaction with your audience. Bite sized, authentic interviews by you about your company’s vision. ” Many saw social media as a one way conversation, never bothering to cultivate a community. If CSR’s can’t translate your value, how do you expect your customers to grasp it?

Trends 60