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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples.

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Selling on Instagram: Everything you need to know

Sprout Social

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Below we’ve highlighted real-world examples of selling on Instagram and why they work.

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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. Image source Modern content marketing includes a mix of brand-created content and curated content. Make sure to ask permission!)

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Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

Have fun and get creative with your lists (“10 Things to Do Instead of Cleaning Your House”, “5 Delicious Dinners to Make This Week”, and “The Top 10 Fashion Trends of Summer” are just a few examples). It’s no surprise that consumers are heavily influenced by what they see on social media. That’s a lot of untapped potential!

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Bazaarvoice). Authentic reviews and user-generated content is more important than pushed-out marketing messages. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Bazaarvoice). Authentic reviews and user-generated content is more important than pushed-out marketing messages. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#