Dave Fleet

JULY 5, 2010

Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Acquired by. Jive Software. January 2010. February 2010. April 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Enriched data analytics – Understand consumer habits, preferences, unmet needs and how to maximize return on your marketing investment. An example of what Attensity Provides.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

SocialFish

NOVEMBER 3, 2010

You need to start monitoring the online airwaves now – even if you don’t have a social media strategy, social media policy or actively engaging with your members online. To help organize the monitoring process for you, Maria Ogneva of Attensity posted 10 Steps for Successful Social Media Monitoring.

Attensity 169

Attensity Reputation Press Release Survey 169

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141