Sysomos Acquired By Marketwire

Dave Fleet

Attensity. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. January 2010.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Here are some of the key areas of functionality: Social media listening – Unlimited on-demand search and analytics, ability to track brand buzz, competitors, industry news, market events, sentiment and trending topics. Customer engagementEngage with the customer directly through the platform on Facebook or Twitter. Attensity.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. ” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software).

Start Listening NOW!

SocialFish

You need to start monitoring the online airwaves now – even if you don’t have a social media strategy, social media policy or actively engaging with your members online. To help organize the monitoring process for you, Maria Ogneva of Attensity posted 10 Steps for Successful Social Media Monitoring. Steve Farnsworth in his blog, Digital Marketing Mercenary, posted 20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions.