Sysomos Acquired By Marketwire

Dave Fleet

Attensity. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. January 2010. Buzzgain.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Customer engagementEngage with the customer directly through the platform on Facebook or Twitter. Attensity. Attensity is a social analytics and engagement platform specifically designed for very large companies. An example of what Attensity Provides. Price: Each client of Attensity is large so it uses custom pricing, depending on requirements. Do you realize how valuable it is to monitor and track conversations online?

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The Trouble With Social Media Listening

Janet Fouts

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. Sure, you should listen for mentions of your brand, your product and your name, but beyond that you need to be looking for ways to engage people on topics related to your industry and your own interests. I say it wherever I go, whether speaking to a large group or coaching my clients one on one. Listening is the most important part of any social media strategy.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software). Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr. The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion.

Start Listening NOW!

SocialFish

You need to start monitoring the online airwaves now – even if you don’t have a social media strategy, social media policy or actively engaging with your members online. To help organize the monitoring process for you, Maria Ogneva of Attensity posted 10 Steps for Successful Social Media Monitoring.