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Sysomos Acquired By Marketwire

Dave Fleet

Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Customer engagementEngage with the customer directly through the platform on Facebook or Twitter. Attensity is a social analytics and engagement platform specifically designed for very large companies. An example of what Attensity Provides. Price: Contact Cision for pricing, which depends on requirements.

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Start Listening NOW!

SocialFish

You need to start monitoring the online airwaves now – even if you don’t have a social media strategy, social media policy or actively engaging with your members online. To help organize the monitoring process for you, Maria Ogneva of Attensity posted 10 Steps for Successful Social Media Monitoring.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software). Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr.

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The Trouble With Social Media Listening

Janet Fouts

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. Sure, you should listen for mentions of your brand, your product and your name, but beyond that you need to be looking for ways to engage people on topics related to your industry and your own interests.