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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Want to hear more from renowned B2B marketing leaders? Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points. She reveals how a deep dive into social listening paved the way for her organizations marketing milestones and successes.

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Employee engagement: how to keep workers engaged in a meaningful way

Sprout Social

Incorporate your employees as part of your marketing strategy (think: employee spotlight posts). Read Glassdoor reviews and pay attention to your online reputation. As noted by research from Atlassian , encouraging teamwork results in more productivity and better ideas on behalf of employees. Online engagement.

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Boutique Agency Experts Offer Tips on Finding Success on Social

Sprout Social

They often don’t have a well-known name to rely on to back their reputation, nor large budgets or a team with diverse skillsets. Professionals on small agency teams, or solopreneurs need to be savvy, have a reliable toolset and stay in tuned with what the market wants. Rebekah Radice : Invest in a solid Inbound marketing strategy.

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Social customer care is a team sport—are you all in?

Sprout Social

According to the latest Sprout Social Index™, only 24% of businesses say social customer care will be exclusively owned by marketing or customer service teams in the future. Social media managers would attempt to juggle their own marketing priorities while also serving as the liaison between consumers and service teams.

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