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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. Alternatively, you can use Sprout Social’s social media analytics tools to easily sort through your most engaging Tweets. Try Tweeting occasionally without hashtags or mentions and watch your Twitter analytics to see if there is any difference.

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Pinterest for Business: How to Get Started & Be Successful

Sprout Social

A business account will allow you to add a verified website and offer you an analytics dashboard to see which of your pins are resonating with viewers the most. Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. Dig Into Pinterest Analytics.

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How I Helped Make a Bland Blog an Overnight Success

Viper Chill

I may be wrong, but if you check your analytics stats right now, one of the most naturally clicked pages on your site is your about page. Some people focus too much on designing & putting all the ‘fancy widget’ that the site get cluttered. Everybody has a great story. Great to have you over here, as always!

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis.