Remove Analytics Remove Focus Group Remove Sentiment Remove Social Networking
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How to supercharge your marketing strategy with AI automation

Sprout Social

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 105
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120
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Why it’s time to break up with your biannual brand survey

Sprout Social

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Brand Health Social Listening Topics.

Survey 93
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Social Media Is CRM

Social Media Network Marketing

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment.

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How to collect and mine your social media data for growth

Sprout Social

You will notice these metrics aren’t always easily accessible in native social platforms. By using a platform like Sprout Social, you can fully leverage all the data available on social and swiftly prepare presentation-ready reports. Track conversations around your brand Social is like a 24/7 focus group.

Data 133
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. surveys, focus groups, test marketing) often spend millions to locate their target markets. It finds your customers Companies using traditional marketing methods (e.g.

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Social Media a CRM perspective

Social Media Network Marketing

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment.