Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. I’m also moderating a round table discussion on analytics and digging deep to gain real insight. Social Capital Ottawa.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Sprout Social

NOVEMBER 30, 2021

What challenges does social commerce solve? When consumers are already learning about products and brands on social media, it makes sense for them to purchase items through the platform. Social commerce brand example: Eagle Creek. Track your success through native platform analytics and website referral traffic.

Trends 144

Trends Conversation Instagram Influencer 144

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. This is smart thinking.

Analytics 380

Analytics Social Capital Klout Analysis 380

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You may be surprised to discover women were found do use their phones to “tweet” and “friend” 10% more than men. View an alternate.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Convince & Convert

MARCH 6, 2012

I’m sure you experience this, and you mention this in the book, is that people maybe you don’t even know are tweeting you and maybe they’re leaving a comment, and in their mind they’re building up this social capital in your bank. Then all of a sudden they ask for a withdrawal and you go, “What?

Klout 123

Klout Influencer Case Study Proposal 123