Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

OCTOBER 10, 2019

If you have a particular product or service that deserves its own page (think: a specialized software or new launch), go for it. Bids will run on either a CPC or CPM basis, and it’s important to test and optimize which option drives the best cost per lead/conversion for your company. Pick out a bid for your sponsored content.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Hootsuite

MARCH 16, 2023

For example, what’s the difference between the cost-per-click (CPC) or click-through rate (CTR) on each platform? Microsoft 365, a subscription for using the Microsoft software suite (Excel, PowerPoint, Word, etc) comes with Cortana, a virtual assistant that also uses Bing as a search engine. Well, things just got easier, my friend.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Hootsuite

JANUARY 27, 2020

2009 – 2019: A decade of further tinkering behind the curtain created the experience that billions of users now take for granted: personalized feeds created by galaxy-brain software that analyzes tens of thousands of data points in order to maximize the amount of time people spent on the platform. (Goodbye, reverse-chronological order).

HootSuite 145

HootSuite Facebook How To Groups 145

Sprout Social

JULY 26, 2019

B2B – Business to business. CPC – Cost per click. It refers to a set of rules that determine how pieces of software interact with each other. The software you use for sending emails. GA – Google Analytics. SaaS – Software as a service. Refers to companies that cater to the needs of other businesses.

Social Media 112

Social Media Software CPM CPC 112

Little Web Giants

JANUARY 29, 2015

After winning a trip to the SMX Social Media Marketing Conference in the Biggest Social Geek competition , hosted by Marin Software , I decided to share my knowledge on these important networks to the social media marketing community. Generally LinkedIn is more geared toward B2B than B2C. CPC/CPM Advertising. Headquarters.

LinkedIn 28

LinkedIn Social Media CPM CPC 28

Little Web Giants

JANUARY 29, 2015

After winning a trip to the SMX Social Media Marketing Conference in the Biggest Social Geek competition , hosted by Marin Software , I decided to share my knowledge on these important networks to the social media marketing community. Generally LinkedIn is more geared toward B2B than B2C. CPC/CPM Advertising. Headquarters.

LinkedIn 28

LinkedIn Social Media CPM CPC 28