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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Social media optimization (SMO) is an entirely different ballgame. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness).

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. On no other social network can you get this type of supplemental information about the posts themselves.

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The Ultimate Guide to Pinterest Marketing 

Later

Are you getting the most out of your Pinterest marketing strategy? . So if you’re not seeing results from your efforts, now’s the time to knuckle down and invest in your Pinterest marketing strategy. . Here’s our Ultimate Guide to Pinterest Marketing: Table of Contents: The Power of Pinterest Marketing for Business.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think. Trademark number 97097363.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. 500+ TV channels.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. On no other social network can you get this type of supplemental information about the posts themselves. How you could do this for your business: .