Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Sentiment: Are the comments, posts etc. This category can also include metrics like blog visitors and RSS / email subscribers.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Alterian SM2 Freemium. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Alterian SM2.

SM2 202

SM2 Vocus Alterian Radian6 202

Bill Hartzer

MAY 26, 2010

Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Is your social media program about asking, … [link] #marketing [link] Evo Terra Is Your Social Strategy Proactive or Reactive? Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Sentiment: How much are you willing to automate verse check by hand? What’s the client/competitor/industry name(s)? How can your brand participate in this space most effectively? In other words, how accurate does it need to be?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 160

Questions Social Media Consultant Education 160