Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Examples 119

Examples Influencer Campaign Marketing 119

Sprout Social

JANUARY 24, 2024

You’re probably already familiar with giveaways and product collaborations, but influencer-led advertisements vary and can include sponsored posts and affiliate marketing ambassadors. Let’s make it clear: authenticity is more important than ever—that’s why leaning into it is one of our top predictions for the future of social media.

Influencer 94

Influencer Brands Collaboration Authentication 94

Social Media Strategies Summit

NOVEMBER 30, 2020

They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies. There’s more.

Products 163

Products Instagram Brands How To 163

Sprout Social

APRIL 19, 2022

leverage affiliate marketing tactics, gave a glimpse into potential consumer interest in a brand collaboration, and created an opportunity to gather authentic and exciting user-generated content. Altogether, the TikTok hashtag “#EyesLipsFamous” garnered 41.8M original sound – Sethobrien. The campaign helped e.l.f.

Collaboration 84

Collaboration Brands Loyalty Campaign 84

Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. Organic posts help to build your awareness, follower loyalty, and brand personality.

Instagram 117

Instagram HootSuite UGC Influencer 117

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social.

ROI 246

ROI Social Media UGC Discount 246

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. These individuals typically collaborate with your brand for monetary compensation (like through affiliate links ), or other insider rewards. . Get more sales?

UGC 52

UGC Marketing Influencer Authentication 52