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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 132
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Rethinking the influencer-brand relationship

Sprout Social

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. You’re probably already familiar with giveaways and product collaborations, but influencer-led advertisements vary and can include sponsored posts and affiliate marketing ambassadors.

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Brand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership

Sprout Social

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. launched a TikTok “reality show” style campaign, “ Eyes.

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A Guide to Instagram Shopping for Brands: How to Sell More Products

Social Media Strategies Summit

Successful brands are already tapping into every angle, including creating amazing stories, posting content regularly, promoting user-generated content, and coming up with interactive branded hashtag campaigns. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies.

Products 165
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. Organic posts help to build your awareness, follower loyalty, and brand personality.

Instagram 130
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The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Not only do you need to look for ambassadors who share your brand’s values and have the skills to enhance your marketing campaign, but you should also decide on an ambassadorship program that would fit your goals and objectives. Step 1: Outline Your Program or Campaign Goals. Promote customer loyalty?

UGC 52
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The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Not only do you need to look for ambassadors who share your brand’s values and have the skills to enhance your marketing campaign, but you should also decide on an ambassadorship program that would fit your goals and objectives. Step 1: Outline Your Program or Campaign Goals. Promote customer loyalty?

UGC 52