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How to do keyword research for SEO and beyond

Sprout Social

For example, the top search results for “social media marketing” can give you an idea of what topics are performing well in the industry. While there will be slight variations in how to do keyword research for various marketing strategies and channels, the key steps remain more or less the same. Email marketing. The basics.

Research 102
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10 PPC Blogs Every Marketer Should Read

Convince & Convert

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy. ”—or rather, “Why me?”

Adwords 60
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45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. We use Ontraport for most of our marketing automation needs.

Tools 40
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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. Two, CPC rates are up 23%. Listen Now.

CPM 118
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. And it’s no surprise they notice.

Blogger 168
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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them. Pro tip: Stories only last for 24 hours, so this is a great format for in-the-moment marketing like limited time offers. Twitter recommends you avoid using hashtags and @ mentions in your ads.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

How to Use Twitter Analytics: The Complete Guide for Marketers. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. Captions can include text, hashtags, @ mentions, and emojis. Learn more : Messenger Apps for Business: How to Use Chat for Marketing.

List 145