The Social Media Hat

JANUARY 25, 2024

Marketing Minutes with Mike The post Should SMBs Be On All Social Media Platforms in 2024? appeared first on The Social Media Hat.

Platform 88

Platform Social Media Marketing Strategy 88

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Ignite Social Media

JANUARY 22, 2024

Watch below as social media experts Victoria Rogers and Steven DeYarman explain the benefits of this approach and walk through how to set up TikTok ads without an organic presence. At Ignite Social Media, we’re TikTok experts. Need help with TikTok ads, or any other social media marketing support?

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Organization Campaign Conversation Platform 183

The Social Media Hat

JANUARY 25, 2024

The Why and the How of a High-Performing Marketing Team The post Building and Leading a High-Performing Marketing Team: Lessons for Growth appeared first on The Social Media Hat.

Team 102

Team Marketing Social Media Strategy 102

The Social Media Hat

JANUARY 21, 2024

Ensure practical, structured, long-term marketing success. The post Elevate Marketing Framework: A Practical Blueprint for Your Business Success appeared first on The Social Media Hat.

Marketing 102

Marketing Social Media Strategy 102

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness. What is an influencer-brand partnership?

Influencer 115

Influencer Brands Collaboration Authentication 115

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 68

B2B Social Media Strategy Reputation 68

Bill Hartzer

JANUARY 23, 2024

The report, fueled by the analysis of millions of video hours and insights from over 500K content professionals globally, serves up a buffet of revelations for marketers and businesses hungry for a winning social media strategy. The report forecasts a prosperous future for businesses tapping into this lucrative market.

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Report Platform Video Film 97

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. million Facebook: 8.4

Social Media 52

Social Media Engagement Strategy Meme 52

Blog2Social

JANUARY 25, 2024

Social media have a powerful hold on our attention. Leveraging social media platforms for growth is critical in any digital marketing strategy. However, many marketers fail to create a strong connection between social platforms and their brand website. And they should.

Social Media 59

Social Media How To Tips Platform 59

Buffer Social

JANUARY 23, 2024

After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants.   Your content will appear over a Threads background like the one below (but note that any media you add won’t be automatically shared as a regular feed post). 

Team 103

Team How To Instagram Authentication 103

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. For example, a marketing agency could search for hashtags like #digitalmarketing or #contentmarketing. Table of contents: What are LinkedIn hashtags?

Hashtag 127

Hashtag LinkedIn Trends Analytics 127

Keyhole.co

JANUARY 23, 2024

We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. Regularly tracking and reviewing your Facebook analytic data​ is​ an excellent way​ to understand how your marketing strategies are performing and what you need​ to do to optimize them for even better results.

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Template Templates Analytics Report 59

Keyhole.co

JANUARY 26, 2024

The Kardashians are the original apex influencers who perfected the model of conquering social media with intriguing content and popularity. Skims’ content marketing strategy uses the same genius, leading to its top position. Here’s the total followers on Skims’ main social media accounts. Instagram: 5.7

Influencer 59

Influencer Social Media Strategy Marketing 59

Hootsuite

JANUARY 24, 2024

Picture this: You’re in the middle of a social media crisis (oh no!), All you and your team need to do is grab a social media customer service template and hit Reply All. Even if you’re not in crisis mode, templated responses or messages can save you tons of time and improve your social media customer service.

Template 104

Template Templates Social Media HootSuite 104

Sprout Social

JANUARY 22, 2024

We asked 1,623 consumers who they wanted to see reflected more in brands’ social content. Not executive leadership, corporate employees, other customers or even social teams. The demand for more authentic marketing from brands. Fill this gap by tapping into frontline employee engagement on social media.

Engagement 129

Engagement Social Media Airlines Authentication 129

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. LinkedIn marketing tools make it easier to build an effective brand presence on the platform. 1 Social Media Tool Create.

LinkedIn 87

LinkedIn Tools HootSuite Marketing 87

Buffer Social

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Whether you're writing copy, designing visuals, or crafting social media posts, it provides examples and ideas that can spark creativity and help refine your own work.

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Social Media Repository Curation How To 99

Keyhole.co

JANUARY 22, 2024

No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top brands ensure cohesiveness across their social media presence? By following an on-brand and strategic social media style guide diligently.

Social Media 52

Social Media Guidelines How To Hashtag 52

Social Media Strategies Summit

JANUARY 25, 2024

One of the biggest challenges for government agencies on social media is humanizing their communications. But why does that matter from a marketing perspective? This might sound like second nature to you as a social media professional, but it’s not obvious to everyone. “I I work with a group of engineers.

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Communities Social Media Engagement Transportation 262

Hootsuite

JANUARY 23, 2024

Whether you’re “extremely online” or just a weekend Instagram warrior, you’ve definitely encountered a meme at some point in your social media life. Memes can really help fill your social media content calendar and are pretty much guaranteed to delight your audience. What is a meme on social media?

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Meme Social Media HootSuite Instagram 91

Hootsuite

JANUARY 24, 2024

And when it comes to miscalculating WhatsApp emoji meanings, the stakes only get higher for business owners or social marketers. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. But why do WhatsApp emoji matter to business owners and marketers?

HootSuite 100

HootSuite How To Sentiment Social Media 100

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. are aged 25–34, and 20.7%

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Examples Strategy Twitter Marketing 52