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10 advanced social media copywriting best practices

Sprout Social

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. Recycle your content Repurpose, repurpose, repurpose.

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The US is Facing Massive Social Worker Shortages – What Can be Done About it?

The Realtime Report

Social media hasn’t really brought us together either. Nor do online connections make up for the decreasing amount of social support the average person has. This is partially due to the breakup of the American family, though increased social mobility and smaller families overall contribute to this as well.

Issues 254
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

A common mistake brands make across their social channels is using the same pieces of content on every platform. This article breaks down social media marketing tips by platform. The data itself might even make for great content if it’s compelling or interesting enough. top trending unique stays on airbnb right now: ??

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How to Sell on Pinterest: An E-commerce Guide for Brands

Later

According to a survey by Cowen and Company , 47% of social media users saw Pinterest as the platform for discovering and shopping for products — more than 3 times higher than those who cited Facebook or Instagram. The Pinterest demographic also typically has a stronger purchasing power than most other social media platforms.

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