Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

Social Media 102

Social Media How To Sentiment Analysis 102

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training.

Training 140

Training Course Resources Social Media 140

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269

ROI Social Media CSR Knowledge Base 269

Sherrilynne Starkie

APRIL 23, 2018

Are you using social media as part of your business marketing communications mix, but not seeing the results you’d like? You are not alone; many feel frustrated and some companies are giving up on social media completely. If you want to see clear ROI for social media, get some expert advice.

eBook 69

eBook Social Media Consultant Skills 69

Social Media Strategies Summit

JULY 12, 2023

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences.

Campaign 228

Campaign Social Media Case Study Training 228

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Buffer Social

FEBRUARY 18, 2025

These events tick one or more of these boxes: Relevant topics: You’ll walk away with strategies that actually work and insights on trends shaping social media, marketing, and business today. The conference track is a major draw, focusing on topics that matter to social media, content creation, and digital innovation.

Conference 108

Conference Social Media Marketing Price 108

Bill Hartzer

MARCH 3, 2025

A recent study found that nearly half of women have abandoned at least one social media platform in the past year. Enter UP , a new social platform created by Uplevyl, a female-led tech company. Social media can feel like the Wild Westmisinformation, harassment, and privacy concerns run rampant.

Platform 78

Platform Social Media Privacy Energy 78

Social Media Today

JULY 20, 2021

The new initiatives will provide additional training opportunities for those looking into emerging areas.

Training 216

Training Skills Facebook 216

Social Media Strategies Summit

DECEMBER 1, 2023

It’s fair to say 2023 has been a busy year in the social media world. Cockroach Slays at Met Gala Many major social media moments are entirely predictable. Sadly, it also proved to be one of the shortest-lived social media moments of 2023: It is with deep sadness that we must report the #MetGala cockroach was stepped on.

Social Media 259

Social Media Meme Fashion Trends 259

Bill Hartzer

FEBRUARY 13, 2025

Companies use social media for marketing and customer engagement, but many overlook its potential for HR. A newly updated guide from McLean & Company , a global HR research and advisory firm, emphasizes why HR should play a leading role in shaping a companys social media presence. Keep remote teams connected.

Social Media 78

Social Media Strategy Microsoft Guidelines 78

Social Media Today

JUNE 9, 2024

Yes, Meta is using your public posts to train its AI systems.

Training 199

Training System 199

Social Media Today

OCTOBER 21, 2024

The AI trains the AI to improve.

Training 171

Training 171

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

ROI 246

ROI Social Media UGC Discount 246

Social Media Strategies Summit

AUGUST 21, 2024

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. Maybe you’re a bit of both.

Social Media 240

Social Media Tips Brands Marketing 240

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media? What is paid social media?

Organization 71

Organization Resources Social Media B2B 71

Social Media Today

JUNE 9, 2024

Yes, Meta is using your public posts to train its AI systems.

Training 186

Training System 186

Sherrilynne Starkie

MAY 1, 2018

Anyone can claim to be a social media expert, but it’s difficult to tell who’s the real deal and who are the fakers. Start by looking for a professional with Hootsuite Social Marketing Certification. . I’ve partnered with TRUEdotACADEMY to provide training to support people taking the exam.

HootSuite 59

HootSuite Marketing Case Study Training 59

Sprout Social

DECEMBER 12, 2024

Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.

Social Media 87

Social Media Brands Transportation Meme 87

Oktopost

MARCH 20, 2025

The hidden complexity of B2B social media management For B2C brands, social media is a direct line to customers. However, the game is entirely different for the B2B social media manager. And while social media is a crucial touchpoint in that journey, its rarely the last step before conversion.

Social Media Management 62

Social Media Management B2B Social Media ROI 62

Social Media Today

MAY 3, 2022

The new course includes insights from internal experts from Meta, as well as explainers on how to utilize Adobe's creative tools.

Course 181

Course Training Social Media Marketing 181

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

Social Media 230

Social Media Startup LinkedIn Telecommunications 230

Social Media Today

SEPTEMBER 15, 2024

users in its AI training. Meta will use public posts from U.K.

Training 167

Training 167

Social Media Today

MAY 9, 2022

The program aims to provide digital skills and literacy training in underprivileged communities.

Training 194

Training Skills Google Communities 194

Social Media Today

SEPTEMBER 15, 2024

users in its AI training. Meta will use public posts from U.K.

Training 159

Training 159

Ignite Social Media

NOVEMBER 16, 2020

To help your organization gear up for the new year and solidify a social media strategy you can be confident in, our expert social media strategists have broken down valuable tips to consider and answers to top questions from marketers across multiple industries. 2021 Social Media Landscape at a Glance.

Social Media 210

Social Media Tips Organization Strategy 210

Social Media Today

SEPTEMBER 16, 2020

Facebook has launched a new training program with Coursera to help people get certified digital marketing training.

Facebook 218

Facebook Training Social Media Marketing 218

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. And creating a holistic social media strategy becomes a serious headache. It makes it hard for students to know where to turn for information.

Social Media 226

Social Media Strategy Case Study Education 226

Social Media Today

OCTOBER 26, 2022

Google's new library training program will help educate older users in digital literacy.

Training 173

Training Google Library Education 173

Oktopost

NOVEMBER 12, 2024

In this episode, Josh Silverman from Pontoon Solutions shares creative strategies for engaging advocates worldwide—from on-demand training videos to anonymous feedback surveys, all designed to make sharing company content seamless and effective. So, how can we keep advocates engaged when part of a global or fully remote team?

Team 83

Team Training Survey Hosting 83

Sprout Social

AUGUST 30, 2024

These include channels such as social media, email, forums and live chat. Especially with the boom of AI and more customer interactions happening across social media platforms. All without requiring a ton of training for agents. What is digital customer service? And speaking of!

Knowledge Base 125

Knowledge Base Forums Loyalty Issues 125

Social Media Strategies Summit

SEPTEMBER 22, 2021

Social media listening tools give you the power to discover what your (current and future) customers really think about you. But it’s not only about turning your customers’ frowns upside down; social media listening generally helps you deliver a better standard of service. That’s something we’d all like to know, right?

Social Media 188

Social Media Tools Sentiment Price 188

Social Media Today

SEPTEMBER 4, 2024

X has been forced to take a step back on EU user data.

Training 179

Training Data 179

Oktopost

MARCH 13, 2025

Employee advocacy is one of the most effective ways to expand your brands reach, build trust, and drive engagement on social media. We hear a lot of the same questions from B2B social media marketers who are managing advocacy programs. Employee advocacy is when employees share company-related content on social media.

FAQ 87

FAQ Questions Guidelines Training 87

Social Media Today

SEPTEMBER 4, 2024

X has been forced to take a step back on EU user data.

Training 177

Training Data 177

Social Media Today

SEPTEMBER 18, 2024

More control over your personal data.

Training 167

Training LinkedIn Data 167

Social Media Strategies Summit

MARCH 3, 2023

The American University School of Public Affairs quickly realized their existing strategies wouldn’t cut it, so they developed an innovative social media campaign that delivered their highest-ever engagement rate. What training do faculty members need?

Social Media 179

Social Media Engagement Class Film 179