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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. You’ve come to the right place!

Examples 145
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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. We’ll also dive into how social media can reinforce and amplify digital out-of-home campaigns.

Campaign 100
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A Beginner’s Guide to LinkedIn Ads

Social Media Strategies Summit

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Fortunately, the LinkedIn Ads Campaign Manager is intuitive. Campaign groups allow you to group campaigns with similar audiences or objectives, helping you manage them at scale.

LinkedIn 230
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Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Instagram and TikTok are among the most popular social shopping platforms. For example, the Instagram Shop tab is dedicated to getting brands and products discovered by target audiences. Instagram shoppable content: Asos.

HootSuite 115
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

There are social team members at technology giants Intel and Samsung who focus on social customer care, while the social media manager behind Sephora’s Instagram specializes in community management. The weak spot could be analytics, content curation, or campaign planning and strategy. By 2026, brands will be spending 24.5%

Education 134