Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

NOVEMBER 15, 2023

billion people worldwide use social media, and 53% of consumers have increased their social media usage over the past two years. Social ad spending in the US alone is expected to surpass $80 billion by 2025. At the same time, social is becoming more complex. Customer relationships start, grow and expand on social.

Social Media Management 106

Social Media Management Social Media Team Klout 106

Sprout Social

APRIL 6, 2023

Additionally, your chat conversations will differ based on the pages, networks and channels your programs live on. Consider your options: Your website Messenger by Meta Twitter Direct Message Instagram Direct This is essential because demographics differ for each social network. billion by 2025.

Marketing 81

Marketing Airlines Conversation Team 81

Hootsuite

APRIL 19, 2023

billion people worldwide will be using messaging apps in 2025 — WhatsApp alone already has more than two billion of those active users. Social messaging apps are what everyday people are using to message their friends and families. The rise of social messaging apps has given brands a direct line to every single far-flung follower.

HootSuite 87

HootSuite Delicious FAQ Conversation 87