Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

NOVEMBER 15, 2023

billion people worldwide use social media, and 53% of consumers have increased their social media usage over the past two years. Social ad spending in the US alone is expected to surpass $80 billion by 2025. At the same time, social is becoming more complex. Customer relationships start, grow and expand on social.

Social Media Management 106

Social Media Management Social Media Team Klout 106