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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. For example, avatar NFTs usually list out what makes each avatar unique, such as eye color, hair, mood, etc. A holographic TV screen appears to binge 2024 reruns of Antique NFT Roadshow…. Or, just more information about it.

Marketing 118
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AI Marketing Tools To Help You Win in 2024

Hootsuite

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

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10 Ways an AI Customer Service Chatbot Can Help Your Business

Hootsuite

Globally, the AI market is projected to reach over half a trillion USD by 2024 , climbing as high as 1.5 In today’s competitive digital market, customers have tons of choices. You can also program them to speak to your customers in a delightful way or give them a friendly avatar. trillion by 2030. See it in action.

FAQ 98
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The Metaverse: What it is and why it matters for brands

Sprout Social

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars.

Brands 116
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2024’s: Best AI Video Generator Tools To Create Amazing Videos

Tweaklibrary

These tools can be game-changers for marketers and help them produce captivating videos for their target audience without having the necessary skills, time, or budget. AI video generation tools cater to a wide variety of audiences, including people working in marketing, education, or entertainment. Download Now! Download Now!

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Steal This Social Media Calendar Template (+ How to Make Your Own From Scratch)

Buffer Social

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. The calendar is a big focus for us at the moment, and we have some really exciting plans for 2024.   More to come!