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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Brands 113
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Why it’s time to break up with your biannual brand survey

Sprout Social

On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. Some even made memes. brookevpickle) February 23, 2022. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment.

Survey 92
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14 Content Creation Tools That Make Your Job Way Easier

Hootsuite

Imagine the possibilities: you’ll be able to identify trends, gauge public sentiment, and acquire fresh ideas to incorporate into your strategy. Who should use it: Content creators and marketing teams of all sizes, larger corporate marketing teams who need to track brand sentiment. Price: Free!

Tools 107
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How to assess which cultural moments are right for your brand to act on

Sprout Social

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Sentiment : Get clear on how people feel about the moment using audience sentiment data, broken down into positive, neutral and negative. — Aldi Stores UK (@AldiUK) February 1, 2022.

Brands 115
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How To Get More Share of Voice on Social Media

Hootsuite

Collaborating with influencers. Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. Analyzing social share of voice by sentiment and topic is also important. — Merriam-Webster (@MerriamWebster) May 6, 2022. The more original or meme-worthy, the better.

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The ultimate guide to running a successful social media campaign

Sprout Social

The Sprout Social Index™ 2022 revealed that many organizations’ social strategies are already informed by teams outside of social—including customer service, corporate communications, product development, HR, R&D and sales. The campaign received 57,000 views on YouTube and was recognized as one of the best campaigns of 2022 by AdWeek.

Campaign 130
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What Is Cameo? Using Celebrity Videos to Promote Your Brand

Hootsuite

Collaborate with Cameo to create a plan and set measurable goals, and get data-driven recommendations for celebrities that will resonate with your audience. In August 2022, the internet experienced a rare moment of genuine happiness when they met Tariq, a little boy who really loves corn. Surf a viral wave. Run a contest.

Video 91