Oktopost

SEPTEMBER 4, 2020

The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. To understand where you should be and with what message, you must map out the buyer groups within companies in the industry you’re targeting. Then, you can craft buyer personas to match each member of these buyer groups. .

B2B 150

B2B LinkedIn Facebook Statistics 150

Social Media Strategies Summit

SEPTEMBER 12, 2019

And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. The majority of programmatic ad buys are priced by CPM (cost per 1,000 impressions). On average, programmatic CPM’s are within the $0.50 to $2 range , versus the average $10 CPM of a direct buy.

Advertising 118

Advertising CPM CPC Buy 118

Hootsuite

OCTOBER 27, 2020

However, if Instagram can maintain similar momentum over the coming weeks, there’s a good chance that the platform will overtake WeChat to host the world’s fifth-largest social media audience sometime in 2021. What’s more, gaming’s popularity is consistently high across all countries, and across age groups. But what about next year?

Report 145

Report Social Media Yahoo Analysis 145

Ignite Social Media

FEBRUARY 23, 2021

billion in 2021), however, the year-over-year ad revenue growth is more than double that of Facebook (source: eMarketer , October 2020). It’s the #2 ranked News app in the App Store (as of February 21, 2021). In 2019, Reddit shifted from a CPM to a CPC buying model. This year, the platform is expected to hit $212.5

Reddit 78

Reddit Tips CPM CPC 78