Remove 2020 Remove Brand Monitoring Remove Reputation Remove Sentiment
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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

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Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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The 21 Best Sentiment Analysis Tools in 2020

Keyhole.co

That’s what sentiment analysis tools are for. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Jump Links What is a sentiment analysis tool?

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GDPR and social media: What marketers need to know

Sprout Social

Over $126 million in fines have been issued to companies violating GDPR as of January 2020. Paying close attention to your reputation via social media when it comes to questions, comments and concerns from customers. Monitoring your mentions makes it easier to hone in on ways you can build that much-needed sense of trust.

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The complete crisis management guide for marketing leaders

Sprout Social

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. When COVID-19 hit in early 2020, businesses had to adapt operations overnight.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Updated – November 2020. Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. Start Free Trial. Agorapulse.

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