How Does the YouTube Algorithm Work? A Guide to Getting More Views
Hootsuite
AUGUST 18, 2020
For instance, YouTube says that algorithm changes in early 2019 have led to 70% less watchtime for “borderline” content. Search results are based on factors like: Your video’s metadata (title, description, keywords) and how well those match the user’s query. Your video’s engagement (likes, comments, watch time).
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