Remove 2014 Remove Campaign Remove Loyalty Remove Sentiment
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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. This year, change the game. Be genuine.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment. How does LEGO measure the success of its social media campaigns?

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How to remain agile when your priorities shift

Sprout Social

Showing your audience that you care about their opinions and circumstances goes a long way in building trust and loyalty. Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. In 2014 we launched #MyMadcap. Work smarter, not harder.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub.

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