Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

MARCH 26, 2024

And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment. LEGO is hardly new to the world of striking content and experimental video techniques.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

APRIL 21, 2020

Showing your audience that you care about their opinions and circumstances goes a long way in building trust and loyalty. Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. In 2014 we launched #MyMadcap.

How To 124

How To Social Media Management Metrics Team 124

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Revenue retention by increasing affinity and loyalty of your current customers. Meritus Digital Dashboard - monitoring mentions, sentiment, growth of communities, engagement across all channels. His panel was about measurement, proving value and ROI. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Make It Personal. Make it personal.

Campaign 60

Campaign List Tips Embedding 60

Devumi

JULY 11, 2014

Many of these relationships will wind up being lifelong, such as my well known brand loyalty to Chevrolet, but with a much more personal touch than ever before. Twitter is an absolute goldmine for marketers who want to get a handle on their customer’s general sentiment. Kai Thrun (@KaiThrun) April 2, 2014.

Research 60

Research Twitter Small Business Sentiment 60

Hootsuite

MAY 10, 2021

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. Several studies show that participation in communities can increase brand loyalty. Share your opinion: [link].

Examples 145

Examples Company Social Media Apparel 145