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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Enhance Branding and Awareness . Protect Brand Reputation. Enhance Public Relations.

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

And Twitter lists are a unique and powerful feature that enable B2B marketers to be more effective with activities such as: Social listening: Twitter’s wide reach can spread can boost or damage a brand’s image on a global scale, and its real-time nature can make that happen quickly.

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Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Know how to research the landscape around the brand.

Tips 100
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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

How can brands and individuals make their tweets stand out? a third of all Twitter users follow at least one brand, and 67% of them are more likely to buy from brands they follow), when to tweet, what to tweet (“engagement is 200% for tweets with image links”), and “unsaid Tweeting rules.” Dr. William J.

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