Top Marketing Trends for 2013


As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Take your product and our brand out of the story. I hope you find this advice helpful and that you give your business its best shot at tremendous success in 2013 with these marketing trends.

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10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. In 2013, expect to see: Testing (Finally) Becomes a Must-Have - Companies big and small have dabbled in this for a decade. The Rise of Cross-Channel Experiences - Consumers don’t think in channels, they think in brands. As a consumer and a marketer, I’m looking forward to getting online in 2013.


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2013 Social Media Bloopers

The Marketing Blog

So, as we say hello to 2014, let us look at which brands make it to the list of 2013 Social Media Bloopers. They say that mistakes are bound to happen and they can happen to the best of us. But the most important lesson is to learn and improve from them. Filed under: Social media , social media india Tagged: bloopers , Social media , socialmedia. Social media social media india bloopers socialmedia

Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands. In their words: “ Behind the Brands is part of Oxfam’s GROW campaign to help create a world where everyone has enough to eat. My favorite brand disappoints.

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Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : Brands that were spontaneous and took advantage of the moment saw incredible results on social media, including Oreo, Tide, Audi, Volkswagen, nonprofit One, PBS, Walgreens and Calvin Klein.

7 reasons I’m thrilled about AllFacebook Expo 2013


When: June 5, 2013. The conference tracks include: benchmarking your key metrics, boost your Facebook page’s performance, Garner publicity by leveraging Facebook’s Graph Search and organic timeline messaging ads, harness the power of social media successfully, prepare for the emergence of social and cross-platform games initiatives that are changing the landscape and to deliver news that stands out in the newsfeed and positions your brand as an expert source.

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers. Brands tend to use reach metrics which often are no measure of influence.

Brands Rocking Instagram


But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones. The brand is mainly uploading pictures of extreme sports with their logo or name. How does your brand use Instagram? . Similar Posts: How Brands Use Vine. Is Snapchat for brands?

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How Brands Use Vine


Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Some of the brands that have already embraced Vine include: Lowe’s , General Electric , Puma , USA Today , Urban Outfitters , Barcardi and Doritos. Similar Posts: Vine for Brand Marketing.

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Is Snapchat for brands?


In May 2013 the app was even the most downloaded non-game app on iOS globally. So the question is – does this popular app hold any possibilities for brands to explore? So maybe this is the start of an era of branded promotional engagement contests and strategies, which emphasizes users with a quick response time and a curious mind. App Best Practise Cases Brands Social Media Apps Marketing Snapchat Most of us have heard of Snapchat.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Stating that “Brands need to become better storytellers and think and act like publishers,” Michael Brenner showcases his presentation detailing the impact the Web and email have had on traditional print media, and why this means brands need to tell their own stories by creating “content hubs” to earn traffic instead of buying it through advertising.

Top Marketing Trends for 2013


As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Take your product and your brand out of the story. I hope you find this advice helpful and that you give your business its best shot at tremendous success in 2013 with these marketing trends.

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Brands Use Instagram to Look #InstaGood

Harp Interactive

Categories: Blog , Instagram Tags: brand , brand building , how to use instagram , Instagram , Instagram tips , social media Storytelling is a vital part of brand building. In a way that is all their own, brands are successfully leveraging Instagram, a powerful, imagery-driven social network, to share their stories. Illustrate Brand Personality. Blog Instagram brand brand building how to use instagram Instagram tips social media

The Best Blogs to Read in 2013

Ari Herzog

Please continue reading The Best Blogs to Read in 2013 and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing. During the final days of last year, Danny Brown published his list of 5 bloggers that everyone should follow and read. Three of the five I never heard of before, and therein lies the beauty of Danny’s list. It is his list. Do you have a ‘best of’ list?

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The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity SMM

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. So without further ado, here are the 2013 #Nifty50 Men! Feel free to celebrate their achievement by dropping them a line on Twitter, and don’t forget to check out the Webbiquity blog for the 2013 #Nifty50 Women !

The Digital Agency of the Future [Report]


Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. The report presents insights on the following topics: Strategy : Consumer audiences are increasingly difficult to reach, and increasing demand for content across channels poses a systemic challenge for agencies seeking to create and distribute branded content. Mindjumpers has contributed to a new report issued today by Skyword.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. Social media isn’t a significant driver of either type of sale, though of course it is vital for support SEO, brand image (which leads to higher PPC click-through rates) and customer service.

Ads Worth Spreading 2013

Twist Image

TED 2013's Ads Worth Spreading: The unifying theme: In a word: courage. It's the brand, the media company and everyone else. brand. brand loyalty. ad adsworthspreading advertising advertisingagency advertisingindustry brand brandloyalty channel4 cocacola courage dell dodgeram expedia experiencebrief glaxosmithkline loyalty marketingagency mediacompany melbournemetrorail rainforestalliance ted tedconference televisionadvertising theguardian tnt tvad tvspot

My Top Posts of 2013 on SEO and Social Media for Publishers

Adam Sherk

So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them. The Most Popular and Active News Brands on Instagram. I wasn’t able to write as many posts as I’d have liked this year, but I did put out some things that I was happy with and people seemed to find useful. And fortunately I do this just for fun so in the end it doesn’t really matter.

Should You Brand Your Business Email Address?

Waxing UnLyrical

Why not just set up your branded business email address, especially if you already own your domain? Daniel Honigman (@DanielHonigman) March 22, 2013. A company branded address seems more professional. shonali — Deb Lee (@SohoTechTraing) March 22, 2013. Julia Angelen Zunich (@JulesZunichPR) March 22, 2013. Jordan Parker (@JordanAleah) March 22, 2013. Should You Brand Your Business Email Address?

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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition


Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Meaning consumers making a reference to a brand through a photo without mentioning the brand name. Measure visual brand mentions.

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Summer Reading 2013

Twist Image

Converge shares their first-hand experience working closely with global brands. " What''s on your bookshelf for the summer of 2013? There have been a slew of new business books that have come on to the market lately. Summer should be here. some time soon, right?

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What Does 2013 Hold for Social Media?


As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group.

The Best Three Little Words for Branding Your Business

Waxing UnLyrical

Was I somehow branding myself as a personal or life coach? And this will help me brand and grow my business the right way , so that I can continue to do the work that’s right for me… at least, more often than not. The Best Three Little Words for Branding Your Business is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn The Best Three Little Words for Branding Your Business. “I don’t know.”

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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. And that excitement is what we want to link our brand to.”. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand.

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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. Of course, tools like Expion ‘s are helping brands integrate these different teams, but ultimately the priority has to be there on the part of the company. Now, though, brands are spending more time creating useful content to draw people in.

To, For, and Of Women on International Women’s Day

Waxing UnLyrical

Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. As a marketer, I found this information on where they want to focus their marketing for 2013 interesting: What does this mean for people like me (and, perhaps you)? You saw (I hope) my post on Oxfam’s Behind the Brands campaign.

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The Future Of Digital 2013

Twist Image

This past week, it was named by Amazon as one of the Best Books of 2013 in Business and Investing. Then, yesterday, Business Insider released their research report, The Future Of Digital - 2013 , at the Ignition event that further validated the thinking in CTRL ALT Delete. I candidly reply that business has changed and that most brands are (sadly) not paying much attention to these massive shifts. best books of 2013. best business book 2013.

9 Creepily Effective Content Marketing Tricks for Halloween 2013

Writtent Blog

The inclusion of brand characters has been found to increase engagement on social media networks as much as 585%. You may not have the time to create a brand-new Zombie or Vampire-themed offer, but could you add an undead twist to an existing eBook or whitepaper for Halloween marketing? Social media users and blog readers love getting a behind-the-scenes look at the brands they follow. You’ve surely heard of newsjacking, but are you familiar with holiday-jacking?

My 3 Words For 2013

Twist Image

Welcome to 2013. " He unveils how his process for coming up with his three words for the year and unveils them today, January 1st of each new year (you can see his 2013 words right here: My 3 Words for 2013 ). Chapman has chosen: Menu, Build and Minimize in 2013 and Christopher S. Penn : 3 Words For 2012, 3 Words For 2013. My 3 words for 2013: Starvation. In 2013, one area of focus will be starvation. What are your three words for 2013?

9 Takeaways from SME’s 2013 Social Media Marketing Report

Writtent Blog

Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? Well, you’re in luck, because the Social Media Examiner just released their annual report, the 2013 Social Media Marketing Industry Report , and we’ve analyzed key takeaways from their survey of over 3,000 marketers that made the biggest impression. HubSpot’s 2013 State of Inbound Marketing Annual Report found integration is lagging, particularly at enterprise organizations.

Facebook LinkedIn Twitter in 2013

Ari Herzog

That is the order of my priorities in 2013. Facebook in 2013. LinkedIn in 2013. Twitter in 2013. Related, I intend to publish an e-book on my Twitter evolution in the coming months… Other Applications in 2013. There is no denial that LinkedIn is the business person’s paradise; and I will continue to promote my personal/professional brand as well as expand relationships with existing connections and friends.

Branding Your Company LinkedIn Page

The Social Media Incubator

One of the things you want to make sure you do right with a company page, is the branding and voice of your page. A consistent brand voice will help current and potential customers keep up with your business without having to put in extra effort. LinkedIn Online marketing Public Relations Social Media Social Media for Business Social Media Tips Strategic Social Media brand voice branding broken links engages the customer outdated information

Pinning Your Way to the Top

Harp Interactive

Categories: Blog , Pinterest , Social Media Marketing Tags: branding , how brands use pinterest , Pinterest , Social Media Marketing As one of the fastest growing social media platforms in the world, Pinterest has quickly become a dominant player to reach audiences in rapidly growing demographic segments for many brands. Brands connect with millions of users daily to showcase their products or services [.] ( Read more. ).

The Keys to Branding Your Twitter

The Social Media Incubator

However, something you might not think about is branding your Twitter. Your brand is the most important part of your business. Bringing that brand to your social media pages can be a key identifier for your audience. So how can you keep your Twitter page branded and why is it important? Each company is different, and with Twitter, there are three things available to help brand your page.

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Vine for Brand Marketing


Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. And visuals are great for brands to interact with consumers. How can visual storytelling add value to brands. Gap (@Gap) February 5, 2013. BuzzFeed (@BuzzFeed) February 14, 2013.

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Facebook’s Big News Feed Announcement That Benefits Brands


One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. Could this benefit brand content on Facebook? Today Facebook announced several upcoming changes to the News Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates. Chris Struhar, Tech Lead of Facebook News Feed, announced, “We’re trying something new with this feed.

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Analytics: what are you really learning?

Sherrilynne Starkie

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013. Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight.

My Hot Brands & Products of 2012

Jason Yormark

Hyatt – In 2012 I found myself becoming brand loyal to the Hyatt hotel chain. I always feel compelled to share some of my favorite things that I experience or use whether they be everyday occurrences or one time experiences. I thought the best way to do so was to wrap them up into a yearly recap to make it easier to compile all of them. So without further ado, here were my favorite products, experiences and services I used in the past year that you should definitely check out.

Mobile Ad Spending Grows 105% in 2013

The Realtime Report

Mobile ad spending worldwide increased 105% in 2013 to $17.96 2013 saw an additional $9.2 Mobile was responsible for 23% of Google’s global net ad revenues in 2013; this number will rise to nearly 39% in 2014. Is your brand spending on mobile advertising? In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer.

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