What brands and BTS can teach you about partnerships and social media marketing
Unmetric
APRIL 2, 2019
A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. This created a lot of questions for us. With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. Why is BTS so famous?
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