2010 Company Marketing Visible Technologies 
Dave Fleet
JULY 5, 2010
January 2010. February 2010. April 2010. April 2010. Lithium Technologies. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Acquired by. Jive Software. Scout Labs. Note: CNW Group is a 76design client. Strong analytics.
Net-Savvy Executive
APRIL 1, 2011
The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010.
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Convince & Convert
JANUARY 9, 2012
As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Results can vary wildly based on company and intensity of feeling. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges.
Net-Savvy Executive
MARCH 30, 2011
Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).
Convince & Convert
JANUARY 9, 2012
As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Results can vary wildly based on company and intensity of feeling. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges.
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