Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Mindjumpers

NOVEMBER 11, 2010

Tweet Earlier we wrote about The Bees Awards on the blog , which is the 1st international social media competition for marketing and communications professionals. To see the work of the various finalist and winners of the Bees Awards 2010, click here. Companies Embrace Social Media.

SMS 227

SMS Social CRM Technorati Eventful 227

The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

Study 180

Study Company Web 2.0 Twitter 180

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. TikTok was the 7 th most downloaded app of the 2010’s and climbed to the #2 spot a few weeks ago. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to.

Marketing 217

Marketing Authentication Trends Feed 217

Mindjumpers

AUGUST 19, 2010

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we secure distribution?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we secure distribution?

Questions 252

Questions Company Nielsen Disqus 252

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly.

StumbleUpon 211

StumbleUpon Digg Reddit B2B 211

Freelance Social Media

NOVEMBER 4, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Thoughts on Social Media Trends in 2010 by cinta5 on November 4, 2009 David Armano of HarvardBusiness.org published on Monday what he believes to be the social media trends in 2010. I think he hit the nail on the head.

Trends 153

Trends Social Media Foursquare Smart Phone 153

Webbiquity SMM

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 188

Social Media Marketing Handbook Engineering 188

Mindjumpers

AUGUST 24, 2010

Mindjumpers is in a collaborative partnership together with the Bees Awards – the first social media marketing award show that will take place 9th November in San Francisco. The entries are placed in 16 different categories and exemplifies the power and creativity of social media marketing professionals.

Company 171

Company Social Media Disqus Collaboration 171

Adam Sherk

DECEMBER 2, 2009

Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. Search Marketing Dwarfs Social Media in Interactive Marketing Budgets Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Vocus 166

Vocus SEO Social Media Press Release 166

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. LinkedIn New Feature – Follow Company by Success CREEations.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Optimize company news for SEO benefit? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Go ahead, works for anything. PR and SEO.

Press Release 194

Press Release Tools Tips Vocus 194

Justin Levy

SEPTEMBER 23, 2010

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. What currently drives the most business value for your company? How do you think that will change over the next 3 years?

Hubspot 182

Hubspot eBook Marketing Feed Reader 182

Direct Marketing Observations

DECEMBER 24, 2009

For companies and corporations, I’d say that 2009 was the year of listening and learning what social media is and what social media can do. Yes 2010 will be the year that a lot of companies start to put rubber to the road, but the fact of the matter is that 2010 will be the year of… Share this Post.

Social Media 148

Social Media Company 148

Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. As we wind down 2010 with essentially 2 1/2 months to go. What have you seen?

Social Media 159

Social Media ROI SEO Mobile 159

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Review 142

Review Company Klout Policies 142

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. This is the main reason that brands and marketers spend huge sums of money on digital promotion. This is the main reason that brands and marketers spend huge sums of money on digital promotion.

B2B 136

B2B Marketing Construction Committee 136

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Create animations? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Dave Fleet

MARCH 1, 2014

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Marketing, community or both? Is this a good thing?

Communities 199

Communities Marketing Loyalty Social Media 199

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279

B2B Marketing Mobile CPM 279

Bill Hartzer

MARCH 3, 2011

In many ways, 2010 will probably be looked back upon as the year that e-commerce came of age. This movement wasn’t born in 2010. But F-commerce, as it has come to be known, really arrived and established itself as the next great frontier in online shopping in 2010. by Dave Felipe, SortPrice.com. Need proof?

Retail 137

Retail Facebook Apparel Applications 137

Idaconcpts

FEBRUARY 25, 2012

Back in March 2010, BIA/Kelsey released a study that found that 97% of consumers use the Internet to do research before buying local products and services. Local SEO Companies Have the Edge. This company could be anywhere in the world and may have no idea about your local market, but hey!

SEO 129

SEO Company GPS Guidelines 129

Adam Sherk

SEPTEMBER 15, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. What Horrible Things Did Time Magazine Do in 1964? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Team 188

Team Twitter Facebook Comparison 188

Convince & Convert

FEBRUARY 2, 2015

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. The rest is history.

Company 60

Company Content Marketing B2B 60

Mindjumpers

SEPTEMBER 7, 2010

to market themselves even more. Furthermore, it is also a vital step that your name is memorable and representative of your company. If the audience feels that they are a part of the business and they are listened to, automatically, they will build more trust towards the company. Do you have any tips to add? Please, let me know!

Social Media 247

Social Media Tips Marketing Domain Name 247

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Buzz Marketing for Technology

FEBRUARY 2, 2011

Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

Marketing 265

Marketing iPad Applications B2B 265

SocialFish

DECEMBER 3, 2010

To succeed in social media, set aside your marketing plan {Grow}. The Big(ger) Marketing Shift (Mitch Joel). Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010 (Flowtown Blog). Recommend your favorite products and services on LinkedIn Company Pages (LinkedIn Blog).

Postrank 168

Postrank Curation Foursquare Case Study 168

Webbiquity SMM

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share this on LinkedIn.

Press Release 200

Press Release Tips HootSuite Alltop 200

Small Business Mavericks

APRIL 17, 2011

Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. A media company. But what does it mean to be a media company? Whatever it is, if you are a media company, then you’re a power to reckon with.

Company 142

Company Wiki Case Study Press Release 142

Ignite Social Media

AUGUST 1, 2022

The platform has been around since 2010, meaning that it is a stalwart in the social media space. Even so, it seems that many users and marketers aren’t quite certain who specifically is using Instagram regularly. Thus, most marketing efforts made on this service should primarily focus on that age demographic. .

Instagram 169

Instagram Statistics Meme Social Media 169

Direct Marketing Observations

JUNE 25, 2010

According to a May 2010 study by Digital Brand Expressions , 59% of social marketers are operating “without a game plan.” I’m not sure who is at more fault here, the marketer or the company they work for? And yet it’s happening, alot! How is that possible?

Company 159

Company Social Media Study YouTube 159

Direct Marketing Observations

OCTOBER 7, 2010

Both companies had traffic and users, and both applications were free, but the problem was, they could not figure out how to make a living off of a social utility. Sure we’ve had a ton of companies that have gone belly up , but what does it mean today? They could not make any money. What does that mean?

Company 183

Company Social Media Microsoft Web 2.0 183

Justin Levy

MAY 10, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Joint Chiefs of Staff 2010 Social Media Strategy Written on May 10, 2010 by Justin Levy in military , social media , social media strategy 16 Comments - Leave a comment! You can check out the full social media strategy below.

Social Media 113

Social Media Strategy Policies RSS 113

Bill Hartzer

NOVEMBER 30, 2009

VerticalResponse recently did a survey to find out how small businesses planned on spending their marketing dollars in 2010. There were some vast differences between how money will be spent on email marketing and social media versus spending on banner advertising and search engine marketing (SEM). From the survey, 74.1%

Small Business 101

Small Business Report Social Media Survey 101