From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Dataset and Sampling Methods. Dataset and Sampling Methods. The breadth of this definition of a collaboratory complicated the choice of a sampling technique. There did not seem to be any way to create a truly representative sample, because the true boundaries of the population to be sampled were unknown. Doing so required a type of nonrandom sampling, namely purposive sampling. Patton (1990) provides a taxonomy of purposive sampling techniques.

The State of the Blogosphere 2010

www.briansolis.com

Respondents for the survey, which was administered in English, represented 24 countries. sol_dier your title is misleading, your sample group is skewed to the Western hemisphere and specifically N.America.

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The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

Even though measurement was more pervasive in B2B over B2C, participating companies appeared to actively measure social media in this case – at least those surveyed anyway.

Plaxo 32

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower.

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Part 2 Interview with Joel Rubinson Sidebar : It's interesting to see how Joel's views and the perception of social media research differ in 2009 from the 2006 interview I had with Bill Neal , former chairman of the board of AMA.