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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. And those who see that the big loser is the message board’s credibility, and by extention, other board’s credibility, also.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back.

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How to Become a Niche Rockstar: The Guide

Viper Chill

Steve Jobs touched on what I think is the core essence of the underdog at his 2005 Standford University Commencement Address: “Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. Promoting a DIY Green guide which no other blogs are.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

I was a Facebook purist in its former form and I liked having access to select group of exclusive folks knowing that these were trusted people and that only certain groups of individuals were allowed to have access. It’s a bit like group therapy. Yup, it’s true. It felt good to be exclusive.

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