Sprout Social

SEPTEMBER 29, 2022

As social media becomes more and more prevalent in our lives, we continue to see studies showcase the effects that it has on our well-being, mental health and self-perception. Why would you want to turn off likes on Instagram? It’s true that, social media likes can have a negative impact on a user’s mental health.

Instagram 107

Instagram How To Comparison Metrics 107

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. This makeover underscores its undeniable significance in the online arena, where every tweet can reach millions. As X continues to blossom, its role in digital marketing has become more salient than ever.

Strategy 52

Strategy Twitter Tips Marketing 52

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. For Bari Rosenstein, it all boils down to what matters most: the quality of your posts. “We’re

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Content iPhone Sports Remix 130

Hootsuite

NOVEMBER 14, 2022

If you’re a creator or social media marketer, this isn’t the experience you want your followers to have. TikTok first introduced its auto caption feature to accommodate people who are deaf and hard of hearing. Calculate it on a post-by-post basis or for an entire campaign — for any social network. Don’t sweat it.

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HootSuite Privacy Social Media Management Video 99

Waxing UnLyrical

AUGUST 1, 2014

AVEs rear their ugly head. The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Now, I’ve ranted so much about AVEs , I feel I’ve said all I have to say about it… but of course, I couldn’t resist. The elbow grease?

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Sample Samples Metrics Consultant 252

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

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CPM Comparison Diagrams Sentiment 413

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Hootsuite

NOVEMBER 24, 2021

This makes it the perfect place to build an audience, promote your business, and drive growth. Whether you’re an established brand or an aspiring YouTuber, understanding how YouTube Creator Studio can help grow your channel is a valuable tool in any marketer’s pocket. Pro tip: If your video is in a niche, categorize it as such.

YouTube 137

YouTube How To Metadata Metrics 137

Waxing UnLyrical

JANUARY 17, 2014

don’t look for me to reply to comments any time soon) … which turns Four. Can you believe it? Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Eric then made a statement that caused a lively debate regarding the value of measurement: A1.

Press Release 182

Press Release B2B Curation Consultant 182

Keyhole.co

FEBRUARY 13, 2024

Wouldn’t it be great if you could gather all your audience in a room and collect a first-person account of what they like, need, prefer, and expect from brands? million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. With social listening, you can (well, at least virtually).

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Twitter Sentiment Microblogging Hashtag 59

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing? This book is for you.

Skills 195

Skills Social Media Marketing Influencer 195

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. Social media is often glamorized, especially in the media — but what does it really take to kick off a career? Is it as fun as that one girl on The Bold Type makes it look?

Social Media 86

Social Media Social Media Management Skills Survey 86

Pam Moore

SEPTEMBER 8, 2017

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. So, everyone in the conference room nods their heads, takes notes and smiles as if they are excited about the project. I like to call it a bad case of the RAMMIES. RAMMIES: . Not funded.

Social Media 166

Social Media Marketing ROI Metrics 166

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. But for brands to continue to be successful, it’s important these digital interactions remain human-powered; even more so for industries that previously relied on in-person transactions to grow their businesses.

Strategy 209

Strategy Marketing SMS Mobile 209

Waxing UnLyrical

DECEMBER 16, 2013

We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Here you go.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

JUNE 28, 2013

It’s been way too long since you’ve had a dose of #measurePR, be it the chat or a recap. So even though Karelyn saved the transcript of the last chat we had, I’ve only just been able to get around to posting it here for you. It’s reality #measurePR. I’m really sorry. And of course we should!

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CSR Survey Consultant Loyalty 258

Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? If you missed it or want to relive the fun, you can grab the full #measurePR transcript for August 5.

Vocus 198

Vocus Metrics Eventful Consultant 198

Waxing UnLyrical

APRIL 2, 2013

A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). So since that week’s #measurePR fell the day before, we though it would be fun to have a preview of the panel, as it were, on the chat.

Airlines 217

Airlines Metrics Banking Consultant 217

Waxing UnLyrical

MARCH 21, 2013

” Now, perhaps I should be flattered my brain is so in demand (because, after all, a time will come when it’s not). Certainly, this is how many of us market our services. But it is also because we like helping people. But I’m not. We’re not mean people. We comment on other blogs. We do Facebook Q&As.

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Consultant Hosting Flickr Questions 256

agora pulse

JANUARY 30, 2021

Every year, some of the most brilliant social media marketers in the industry provide training and tips to our audience through summits , courses , and top-notch content. You can also see the Social Pulse Weekly episode in its entirety to hear all the social media tips for 2021: 1. Is it smart? Last year was the year of video.

Social Media 132

Social Media Tips Strategy LinkedIn 132

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. Measuring your metrics helps connect the dots between the information you have and understanding what that data means.

B2B 62

B2B Marketing Metrics Adwords 62

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. Then in 2009, Facebook added an identical feature to its platform. But likes are probably an important part of it. billion accounts.

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Tips HootSuite Facebook How To 141

Hootsuite

MARCH 16, 2021

The platform remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down. It’s pretty clear that despite the ephemeral nature of Stories, they provide lasting impact. When it comes to video ads, Facebook will play Stories for 15 seconds or less. Facebook Stories is no exception.

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Facebook How To HootSuite Template 145

Oktopost

AUGUST 4, 2023

It’s not hard to see why. If we see someone going out of their way to brag about a brand, it’s only natural that we want to be able to brag about them too. Jump to Section Why Turn Your Employees into Advocates? Utilizing the Right Advocate Marketing Platform Why Turn Your Employees into Advocates?

ROI 62

ROI Real Estate Team Social Media 62

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

Social Media 52

Social Media Tools HootSuite Marketing 52

Waxing UnLyrical

JANUARY 20, 2015

What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Why PR and Marketing Must Work Together to Measure Success.

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Metrics ROI Consultant Flickr 100

Waxing UnLyrical

JANUARY 29, 2013

She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. learned so much from @ kdpaine I LOVE IT NOW. It was such a joy to have her – thank you, Beth!

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Case Study Consultant Upcoming Travel 177

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates.

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Report Social Media Metrics Team 131

Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? If you missed it or want to relive the fun, you can grab the full #measurePR transcript for August 5.

Metrics 114

Metrics Consultant Eventful Reputation 114

Waxing UnLyrical

DECEMBER 7, 2015

It seems like only yesterday we were ringing in 2015. As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Get a head start on your end of year planning with help from this week’s roundup. Get a head start on your end of year planning with help from this week’s roundup.

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Consultant Banking Trends Review 100

Waxing UnLyrical

FEBRUARY 25, 2013

Plus he has that jollye olde British accent, don’t you know, and it sometimes even comes across in tweets. We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. We call it insight, not hindsight…. And much more.

Storify 200

Storify Handbook Consultant Reputation 200

Waxing UnLyrical

DECEMBER 21, 2015

Can you believe WUL will turn 7 – SEVEN! Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. 7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You. Analytics: the Sideways Approach to Measuring PR.

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Consultant Analytics Communities Skills 100

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. We’re going to turn the odds against the casino.” – Billy Beane.

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Marketing Loyalty Statistics ROI 225

Oktopost

JULY 18, 2019

Turns out, Wong was correct. In a statement to Buzzfeed , Head of Instagram Adam Mosseri said that the inspiration for this test was the popular Instagram stories feature, in which only the story creator can see how many people viewed their post. Likes are no longer viewed as a mere social metric, but as a profitable social currency.

B2B 99

B2B Instagram Metrics Social Networking 99

The Realtime Report

AUGUST 29, 2023

The world of search engine optimization is intricate, constantly morphing, and with the plethora of firms in Perth eager to team up, it’s no wonder you might feel a tad overwhelmed. But remember, it’s not just about snagging that coveted top spot on search results; it’s about holding onto it.

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Small Business SEO Company Price 91

Ignite Social Media

NOVEMBER 19, 2020

While the world has turned more and more to online shopping, shoppers are still looking for the magic of the in-store shopping experience as well as the best deals on the perfect gifts. 89% of users use the app for purchase inspiration – it’s time to get your brand in front of potential customers. Now let’s help them do it!

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Strategy Patterns Project Features 117