Jon Loomer

OCTOBER 9, 2023

Link Clicks, Impressions, and Post Engagement performance goal options removed, leaving only Reach, Ad Recall Lift, and ThruPlay. There is certainly plenty more that can be discussed on this topic, but we’ll save that for a separate post. What Are Buying Types? Up until now, the other option was Reach and Frequency. What Changed?

Buy 190

Buy Types CPM Overview 190

Jon Loomer

FEBRUARY 7, 2022

When Meta first discussed removing detailed targeting options, the focus was on targeting related to sensitive topics, “such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.” I covered it on a Pubcast Shot as well.

Facebook 212

Facebook Course Advertising Organization 212

Jon Loomer

DECEMBER 1, 2021

Way, way, way back in 2013, I started The Pubcast (then The Social Media Pubcast) to talk about topics related to Facebook ads and entrepreneurship over a beer. Below are some links: Apple Podcasts. But it’s there (there’s no direct link at this time)! I truly believe in the potential for this product.

Tips 193

Tips Facebook Apple Mobile 193

Buffer Social

FEBRUARY 20, 2023

For example, if you are using Buffer’s AI Assistant, you need to feed it relevant information such as your target audience, desired tone, and content topics. Most weeks start in the same way for me. I’m sit, looking at my Buffer queue, scratching my head at what I should schedule across my social media profiles.

Social Media 93

Social Media Industry Features System 93

Jon Loomer

NOVEMBER 29, 2022

No link in the description. These things could be measured pretty easily because I was sharing links. I knew how many people clicked those links, and I could often figure out how many of those clicks led to purchases. But, links aren’t added to these videos. Without links, that’s not possible.

Video 201

Video Marketing ROI Buy 201

Jon Loomer

MAY 10, 2022

Instant Experience Outbound Clicks: “The number of clicks on links in an Instant Experience that take people off Facebook-owned properties.” This may be bit off-topic, but I can’t ignore it. People who clicked a link within your Instant Experience. If you run Instant Experience ads, how do you measure success?

Metrics 195

Metrics Facebook Advertising Report 195

Sprout Social

OCTOBER 18, 2023

And to get granular down to the keyword level, Sprout’s Word Cloud feature visualizes the common keywords used in the conversation around the topic or topics you’re listening for. Listening is like mining social data to get to the buried gold insights, so you can put social data into action. Then, dig in further.

Examples 123

Examples Social Media Sentiment Influencer 123

Jon Loomer

MAY 31, 2023

I should add that Chatbase doesn’t have a limit on the number of links that you can submit to train the bot (big benefit). While those visions were a little blurry in the beginning, the focus has sharpened in recent weeks. Even though we are still in the very early days of this technology, I’m downright giddy about the potential.

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Training Content URL FAQ 187

Sprout Social

JANUARY 24, 2024

For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers. The influencer trip resulted in 3 million impressions and an increase of 5,000 followers across TikTok and Instagram, according to Topicals. Several had never been on a brand trip before.

Influencer 103

Influencer Brands Collaboration Authentication 103

ProBlogger

APRIL 24, 2024

It’s always great fun to read other people’s posts … especially when they’re on topics that are totally new to me! They are: 1. The Hook 2. Subheadings 3. Transitions 4. Links 5. The Conclusion #1: The Hook I’ve never seen a blog post that didn’t have an introduction. . #3: suggestions at the end. #5:

Blogger 53

Blogger Groups Groups Examples 53

Buffer Social

JULY 5, 2023

You can apply these tactics to any research that you conduct, whether it is audience, topic, or keyword research. You can apply these tactics to any research that you conduct, whether it is audience, topic, or keyword research. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content.

Research 77

Research Google Newsletter Curation 77

Hootsuite

NOVEMBER 28, 2022

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Subscribing to subreddits to stay informed about their favorite topics. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company.

Reddit 100

Reddit Brands Meme Forums 100

Jon Loomer

MAY 22, 2023

This topic has been a moving target. Meta started rolling out Advantage targeting in 2021 , allowing the ads algorithm to expand your chosen targeted audience in certain situations. How and when expansion works is still often misunderstood. It makes sense why. If you’re struggling, you’re not alone.

Products 201

Products Advertising Features Groups 201

Hootsuite

JANUARY 31, 2024

Thread #1 For my first thread, I strung together four tweets and included a link to a blog post I’d written. Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue ).

HootSuite 78

HootSuite Metrics Engagement Feed 78

BeingOptimist

DECEMBER 7, 2022

Niche/Topics: You can easily find news or links related to your niche and can identify the trending topics and can use Twitter search to know the opinion of the people when creating new content. Real-time News Feed: Twitter news feed is sorted in chronological order to enable real-time communication about a topic.

Twitter 98

Twitter How To Microblogging URL 98

ProBlogger

APRIL 17, 2024

Visions of an avalanche of visitors, incoming links and comments swirl before you… But then… Reality hits you like a SLAP in the face. Visions of an avalanche of visitors, incoming links and comments swirl before you… But then… Reality hits you like a SLAP in the face. Ever had that experience?

Process 52

Process Construction Publishing Blogger 52

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. Monitor topics that are most relevant to your brand and ensure you have the resources to enable you to move quickly. CovidVaccine trends, US [link] pic.twitter.com/mia0jsbhOG.

Content 130

Content Trends How To Exercises 130

Jon Loomer

MARCH 20, 2023

But where possible, I’ll link to a tutorial I’ve already written about that particular event. In theory, someone could click a referring link and land at the top of a page, only to walk away while the timer ticks away and events fire. In that case, I don’t just want empty clicks. Use intervals.

Eventful 176

Eventful YouTube Embedding Course 176

Jon Loomer

MARCH 15, 2022

The user clicks a link in your email, goes to your website and makes a purchase. I’ll have more to say on this topic in a separate post! Many Facebook advertisers don’t realize that view-through conversions are a thing. In other words, your ad can get credit for a conversion without anyone clicking on it. When Might This Happen?

Conversation 198

Conversation Facebook URL Report 198

Convince & Convert

APRIL 25, 2024

When we consider the next topic, I’d argue it’s crucial. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. This year’s analysis draws from an impressive 6.2 Users Don’t Hate the Gate Provactive subheader? Unreasonable statement? Don't hate the gate.

B2B 143

B2B Report Case Study Content 143

Bill Hartzer

SEPTEMBER 29, 2023

This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience. Influencers share a personalized link, allowing their followers to submit recommendations without leaving the app. It makes it so easy to gather community knowledge.

Influencer 165

Influencer Tools Travel Collaboration 165

agora pulse

JULY 16, 2020

Get your video(s) associated with other videos on the same topic. That is what powers YouTube suggestions whenever you log in to your YouTube dashboard or watch one of your favorite videos: YouTube suggestions heavily rely on each individual user’s preferences as well as topical relations between videos. You should! And yes, playlists.

YouTube 113

YouTube Marketing Curation URL 113

Sprout Social

MARCH 28, 2024

For example, creating a Listening Topic in Sprout Social will enable you to analyze the topic’s most common keywords and hashtags and see a breakdown by sentiment for related keywords and hashtags. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Jon Loomer

JANUARY 8, 2024

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. What does this development mean for Meta advertisers? I am not a cookie expert. I wish I were. In this post, we’ll cover the following: What are cookies? And of course, plenty of gray in between.

Advertising 171

Advertising API Apple Privacy 171

Jon Loomer

JANUARY 31, 2024

While foundational, it’s common for this topic to create confusion. Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. This is possible with the help of standard events, custom events, and custom conversions. I’m hoping to provide some clarity.

Eventful 174

Eventful Conversation API URL 174

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience. Pairing that with a link that will take followers directly to your products is even better. Cute Instagram story ideas.

Instagram 127

Instagram Engagement Brands Avatar 127

Oktopost

MAY 8, 2023

Since posting on LinkedIn and Twitter daily, Sam delves into his recent learnings, especially about content ideation and his process of including links in posts, and his secret for keeping reach high! It won’t always work, but you will end up with templates that you can use over and over again.” He’s the co-author of Subscribe!

Content 118

Content Marketing Journal Template 118

Jon Loomer

JANUARY 24, 2022

” GOOD FOR: Link Clicks. Link Clicks. App: Link Clicks. Messenger: Link Clicks. WhatsApp: Link Clicks. If you create a Click to Message ad with any of the messaging apps individually (you don’t select them all), you’ll be able to optimize for Link Clicks or Conversations. Brand Awareness.

Facebook 199

Facebook Eventful Conversation Engagement 199

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. You might even want to make an audience persona : a prototype of a typical follower.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

APRIL 4, 2023

It comes with many interactive elements like polls, question boxes, stickers and links. You can add links, hashtags, tag other accounts and add location tags. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. What is ephemeral content?

Strategy 117

Strategy Content How To Marketing 117

Buffer Social

MARCH 23, 2023

For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience. What do creators like Mr. Beast and Ali Abdaal have in common?

Patterns 113

Patterns Newsletter Case Study YouTube 113

Writtent Blog

DECEMBER 29, 2023

So you brainstorm content topic ideas and create a strategy , and then you realize: That’s a lot of content. Because when you outsource, you can publish a lot more content than you could have created yourself, and because expert web writers know how to convert visitors to leads with effective links and calls to action.

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Project Hubspot Case Study Cost 98

Hootsuite

MAY 3, 2023

Your CTA button can link to your email, a contact or sign-up form, or even Messenger. Hashtags help Instagram categorize your content and get it discovered by more people who may be interested in a topic. There’s way more to real estate than showing houses and negotiating deals. million followers with only 3 studio lights and iMovie.

Real Estate 93

Real Estate Tips How To Hashtag 93

Sprout Social

FEBRUARY 12, 2024

Improves SEO Influencers increase your brand’s online presence by sending high-quality external links to your website and contributing to social SEO. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. It has to be strategic. Let’s get into more benefits of influencer marketing.

Influencer 107

Influencer Marketing Collaboration ROI 107

Buffer Social

OCTOBER 23, 2023

The other side to this, however, is that the bar for quality has been reduced, and you’ll need to put in extra effort to see meaningful growth.    This is as true for YouTube Shorts as for any other platform. Shorts also come with their own unique recommendation algorithm that could make your one life-changing video a reality.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

JANUARY 31, 2024

Topics and target audience. That said, sticking to consistent themes and topics for a specific target audience will set you up for more engagement than making your channel a dumping ground for clips. For brands big and small, growing a channel and dedicated audience is no small feat. What is YouTube engagement? Video duration.

YouTube 100

YouTube Engagement Metrics Analytics 100

Sprout Social

FEBRUARY 15, 2024

An engaged audience takes action, which can include clicking on a link or sharing content with a friend. Website interaction If your target audience clicks through a link to your website from a social post, it shows they are committed to learning more about your brand. This action furthers their connection with your brand.

Engagement 106

Engagement Tips Loyalty Metrics 106