Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? And YouTube, for sure, I think it’s underutilized for B2B.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Utilize social media targeting. Guest post by Samantha Waites. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Similarly, Clubhouse is breaking all the established “rules” of social networks. It’s ephemeral.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

OCTOBER 11, 2011

. • Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook. The internal search functions of social networks LinkedIn and Twitter also have higher volume than most second-tier search engines.

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

JUNE 25, 2012

Social Networking: whether on an individual or corporate account basis, a social network grows over time as credibility is established. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. It’s not just that social networks want to sell ads. As with the explosion of blog content, the volume of brand social media updates has grown dramatically over the past few years as well.

Content 190

Content Tips How To Video 190

Webbiquity SMM

MARCH 22, 2018

However, you’ll be up against some stiff competition on the world’s largest social network. If you’re blogging, or making videos on Youtube, make sure they’re all going on Facebook. However, it’s well worth taking advantage of the giant social network’s tools.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

DECEMBER 20, 2011

Ten YouTube Metrics. regular YouTube page, company channel, mobile device, etc.). • Ten Company Website and Cross-Social-Network Metrics. Total social media-generated visits to the company website. Major social network visits by source. Most-viewed pages by social media visitors. •

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

JUNE 25, 2012

Social Networking: whether on an individual or corporate account basis, a social network grows over time as credibility is established. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

MAY 23, 2011

Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). Expanded social media following (e.g., Video / YouTube.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

JANUARY 28, 2020

A social media hub or social hub is a digital tool that showcases content from various social media platforms at one location. The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube.

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Video content has been dominating the web for years, and its popularity continues to grow as broadband and cellular network speeds increase.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 30, 2017

There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly. Even if your potential customers use more than one network, it’s bad form to post exactly the same content on each platform. ” Ugh. Auto unfollow.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

NOVEMBER 2, 2021

You’ll probably be interested in the same topics as they are, and you’ve just expanded your network. You should also see where else your network connections are reaching out to their audiences. Maybe you found them on Instagram but they also have a blog or a YouTube channel. Be sure to follow or subscribe to those, too.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

MARCH 30, 2012

YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). This is as simple as searching within “groups” on each social networking site for your primary keywords and recording the results.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

MARCH 28, 2011

. • Three-quarters of B2B technology buyers say they use social media at some point during a buying cycle to gather information or communicate with colleagues about a purchase; 58% use LinkedIn for this purpose. YouTube reaches 36% of all business decision-makers—more than 10X the figure for Forbes.com. •

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. The Wonder of Tech ).

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

JANUARY 14, 2011

Anyone can record an event with a Flip and upload it to YouTube. That simplicity, however, can make social media dangerous for business. Oafish attempts to treat social networks like just another one-way promotional channel. Anyone can get on Twitter and follow Ashton or Oprah. Inadvertent but damaging revelations.

Social Media 167

Social Media How To Technorati StumbleUpon 167

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MAY 10, 2011

Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. This doesn’t directly lead to ROI, but when readers share your content, they are enhancing your reputation by implicitly giving your their endorsements.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MARCH 27, 2018

But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). 32% of teenagers consider Instagram to be the most important social network.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

MARCH 26, 2012

The Fabulous Collision of Search and Social by Social Media Today. 5 reasons why social media is good for SEO by Success Works. 5 reasons why social media is good for SEO by Success Works. Social Content Seeding for SEO by Search Engine Watch. ” Online Sentiment and Link Building by Search Engine Journal.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Social Media Affecting BtoB Buying Behavior by The Proactive Report. Social referrals: How to attract this vital currency by iMedia Connection.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Guides to Social Media Metrics and Measures.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

SEPTEMBER 12, 2011

9 Social Networks Your Business Should Be Using by Likeable Media. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media and Online Video. Indeed it is.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JUNE 26, 2019

For example, let’s say your company produces branded videos and you create one on “How To Get More Views For Your Company On YouTube.” Done right, B2B social media marketing is time-consuming. Social networks are not a broadcast channel.

Social Media 194

Social Media Marketing B2B Loyalty 194

Webbiquity SMM

SEPTEMBER 30, 2010

Half of all Americans are now members of at least one social network, and that figure rises to 67% for 25- to 34-year olds. Social media sites include the following: • Social networking sites (e.g. Social sharing sites (e.g. YouTube, SlideShare, Flickr, etc.). Social bookmarking sites (e.g.

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. by Served Fresh Media.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today.

Social Media 100

Social Media Social Networking Real Estate CPC 100