Webbiquity SMM

FEBRUARY 13, 2018

Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. across all major social networks.

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any?

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

JANUARY 24, 2019

The first step is to choose which social media sites on which to focus your activities. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group. The next step is to build a strategy for each of your chosen platforms.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

MAY 9, 2023

Tools to Help Measure: You can track those KPIs using social media marketing tools like Hootsuite, Buffer, Sprout Social , and Statusbrew. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Create video emails? Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. presentation downloads, session video) after the event. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

MAY 23, 2011

Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). Expanded social media following (e.g., Video / YouTube.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

MARCH 22, 2018

However, you’ll be up against some stiff competition on the world’s largest social network. If you’re blogging, or making videos on Youtube, make sure they’re all going on Facebook. However, it’s well worth taking advantage of the giant social network’s tools.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

DECEMBER 20, 2011

Total number of video views. Top videos, last 30 days. Ten Company Website and Cross-Social-Network Metrics. Total social media-generated visits to the company website. Major social network visits by source. Most-viewed pages by social media visitors. • Ten YouTube Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? 3 reasons Google+ is not a social network by iMedia Connection. Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

JUNE 25, 2012

Social Networking: whether on an individual or corporate account basis, a social network grows over time as credibility is established. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

NOVEMBER 30, 2017

There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly. Even if your potential customers use more than one network, it’s bad form to post exactly the same content on each platform. ” Ugh. Auto unfollow.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. You should use the same fonts and styles in your images and videos as well.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

JANUARY 28, 2020

Aggregating your brand-related updates on social media hub can magnify the impact of disconnected posting efforts. Here are a few specific benefits of using a social media hub for your brand: 1. Boost User Engagement. This can encourage them to engage with the social wall and learn more about your brand.

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

JUNE 25, 2012

Social Networking: whether on an individual or corporate account basis, a social network grows over time as credibility is established. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

SEPTEMBER 9, 2014

Employers will need to do some level of monitoring, in order to measure results, share best practices, and incentive employees for social amplification. ” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

DECEMBER 6, 2010

And the website/blog includes social sharing buttons, making it easier for site visitors to share the company’s content with their connections across popular social networks. PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

MARCH 30, 2012

YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). This is as simple as searching within “groups” on each social networking site for your primary keywords and recording the results.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

DECEMBER 16, 2013

Anyone involved in content marketing knows it’s important to mix it up, using a variety of content formats (text, images, video, etc.), but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials).

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

MAY 3, 2012

Consumers use mobile devices for entertainment, with books, movies, games and videos; to interact with friends and business on social networks, like Facebook and Twitter; and increasingly, to find information and make immediate buying decisions. Apps, games and videos must be developed for Androids and iPads, as well.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

JUNE 7, 2018

LinkedIn is the primary social network for professionals, about 546 million , round the world. Include instructional videos and images to promote your brand and attract visitors to your site. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

MARCH 28, 2011

. • 59% of C-level executives report using social media for business purposes at least weekly. • 90% of B2B technology decision makers watch online videos. • 80% of B2B technology decision makers read blogs; 69% are active on social networks. They expect vendors to use it as well.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

MAY 10, 2016

Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Sample review: “SumoRank shows monthly interactions and the average engagement per post type to give you a feel for whether video, link or image posts get more engagement.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? 56% of Americans have a profile on at least one social networking site.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 17, 2019

The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. Conventional wisdom is that Tuesdays are the best days for social media posting (particularly on Twitter), followed by Wednesdays and Mondays, then trailing off toward the end of the week. Mix up your formats.

B2B 251

B2B LinkedIn Research Twitter 251

Webbiquity SMM

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

MARCH 27, 2018

But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). 32% of teenagers consider Instagram to be the most important social network.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

MARCH 26, 2012

Videos, Images & Google! The Fabulous Collision of Search and Social by Social Media Today. 5 reasons why social media is good for SEO by Success Works. 5 reasons why social media is good for SEO by Success Works. Social Content Seeding for SEO by Search Engine Watch. by Search Engine Land.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Which businesses understand the “social” part of social network, and which are just there to broadcast? tech.mn, Frontend Masters, and Request Metrics are the least social.

Company 149

Company Twitter Software System 149

Webbiquity SMM

SEPTEMBER 12, 2011

He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. 19 Social Media Best Practices [VIDEO] by Social Media Explorer. Social Media and Online Video.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JUNE 26, 2019

Every blog post, video, image, and other pieces of content you create on publishing platforms present an opportunity to promote through your company’s social media channels. For example, let’s say your company produces branded videos and you create one on “How To Get More Views For Your Company On YouTube.” Promote Content.

Social Media 194

Social Media Marketing B2B Loyalty 194

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. 10 Tips for LinkedIn Social Networking by Online Social Networking. 7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse by Copyblogger.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234