Waxing UnLyrical

SEPTEMBER 12, 2019

On top of that, you need to consider SEO. Do extensive keyword research using proper keyword tools like SEMRush or Ahrefs and see where your site has gaps. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product. Longform Makes Better Content Marketing?

Content 150

Content Marketing Case Study Study 150

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

News 274

News Google SEO Postrank 274

Waxing UnLyrical

FEBRUARY 22, 2016

Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone. Why: Slack is just one of the tools I personally use for collaboration. .” 8 Collaboration Tools to Improve Your Content. How to Simplify SEO, PR, and Social Collaboration. 10 Slack Hacks to Boost Team Collaboration. ” 3.

Collaboration 100

Collaboration Consultant Team Communities 100

Waxing UnLyrical

AUGUST 5, 2011

“It’s easy to look at social automation tools as a lazy and quick fix. Sujan Patel , SEO Specialist at SingleGrain&#. In terms of a company’s SEO efforts, I don’t believe that automation is bad… at least at this point.&#. It’s like anything else really — with great power comes great responsibility.

HootSuite 216

HootSuite Flickr SEO Social Media 216

Waxing UnLyrical

MAY 13, 2013

Why: An oldie, but goodie from the WUL vault that talks about the importance of human friendly excerpts to increase readability and SEO placement in Google searches. SurveyAct – New Online Survey Tool for Small Business Owners. Optimizing WordPress Excerpts for Maximum Clickability.

Tips 196

Tips Wikimedia Survey Exercises 196

Waxing UnLyrical

APRIL 2, 2014

So try something like: “I’ve helped clients: *Increase sales by 12% by implementing a new SEO tool. Use verbs to show me what you’ve accomplished for others, and how you could help me. Remember, the verb is the story. Reduce marketing costs by 45% by creating a widget that puts the e-zine together for you.

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Class WordPress Widget Consultant 204

Waxing UnLyrical

AUGUST 2, 2018

Canva is great for this, as it’s a free graphic design tool for non-graphic designers. Meaty, comprehensive guides are fantastic lead generation tools. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Makes these pieces of content extra special by turning them into a graphic.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

MARCH 28, 2016

13 automation apps and tools to streamline your whole life. And I hope you get inspired with this week’s roundup. ” And why did we lead with this post? Why: This is a terrific post from Amy Lynn Andrews on spring cleaning your email list – highly, highly important! 6 Ways to Attract Return Visitors to Your Blog.

Strategy 100

Strategy Banking Fashion Consultant 100

Waxing UnLyrical

JUNE 22, 2016

The point I’ll demonstrate is that these are tools that are now available to any communications professional. This means that another communications or marketing tool that you can use is sponsored content through a third-party publisher. Apple News. 40 percent of mobile devices in the U.S. Conclusion.

Content 128

Content Apple Drupal WordPress 128

Waxing UnLyrical

JULY 3, 2013

See, the Swiss Army Knife has plenty of tools. People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. I got a reply email 12 hours later, at 4:31 AM that said: Thank you for your quick response. It’s Swiss Army Knife marketing.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

SEPTEMBER 14, 2012

Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. Go to Google Adwords Keyword Tool and check how many global monthly searches are performed for the keywords in question. Guest post by Jessica Torres. Next , determine the search demand.

Blogger 226

Blogger Message Boards Adwords Overview 226

Waxing UnLyrical

APRIL 10, 2011

Two tools for bloggers , over at Spin Sucks by the erstwhile Gini Dietrich. 4 SEO mistakes that are easy to fix , by Ken Mueller. Why: Jon is a friend, yes, but more than that, he’s a great guy. Why: I hadn’t thought of publishing WUL on Kindle ( would you want that? ), but now I might. This one walks the talk.

Flickr 157

Flickr SEO Comments Metrics 157

Waxing UnLyrical

OCTOBER 17, 2012

Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. Guest post by Sue O’Hora.

Video 222

Video Public Domain Project Cost 222

Waxing UnLyrical

OCTOBER 19, 2010

The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. Mark as read Approve comment Erica, One more point about user behavior: SEO isnt always a zero-sum, one-search one-result game.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JULY 12, 2018

CommunicationsMatch offers communications & PR agency search tools and agency search resources that help companies find, shortlist, and engage communications, digital marketing and branding agencies, consultants and freelancers by industry and communications expertise, location and size.

Brands 185

Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

JANUARY 4, 2016

Why: “The perfect blog is an ideal, one whose requirements shift with trends and demographics,” says Steve Olenski as he explains why “those who forgo this invaluable lead-generation tool are missing a golden opportunity for higher conversions and greater ROI.” Does Keyword Optimization Still Matter? ” 3.

WordPress 100

WordPress Consultant Hosting ROI 100

Waxing UnLyrical

MARCH 23, 2016

From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . How did these chats help me? Regularly interacting with these communities helped me gain immense knowledge.

Meeting 100

Meeting Marketing Startup Communities 100

Waxing UnLyrical

APRIL 15, 2015

We wanted to give cruisers the tools to tell their own stories and share their experiences through text and media. Assumption 3: Give people the right decision tools. My years in social marketing tell me that, yes, we need to infuse our content with SEO goodness, with keywords and structured data and optimized metadata.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

JANUARY 27, 2016

Every dimple, carved line, and swoop of a tool mattered. Released on January 27th and already endorsed by Jay Baer, Chris Brogan, Ann Handley and Mark Schaefer with a foreword by Gini Dietrich, it’s an important read for those struggling to integrate content marketing, SEO and social media into traditional public relations tactics.

Reputation 100

Reputation Energy Influencer Review 100

Waxing UnLyrical

FEBRUARY 7, 2013

We want our stuff to be SEO friendly without looking like it was written by a robot. But I also have invested in some tools that will greatly assist me for the future during this month, including internal processes and pretty doggone good products. We live to write and write to brand. People told me January would be cold, too.

Project 220

Project Flickr Upcoming Meeting 220

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. And that’s just the beginning. So, what is “Open Community&# ?

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

APRIL 17, 2015

Automation and tools. But I will tell you – as I always do – please be smart about how you use tools, because they can really backfire. If you have good relationships with folks who don’t mind helping with shares, by all means, reach to them. You can also set up recipes in IFTTT to reply to tweets, and so on.

Communities 100

Communities Content Marketing Community building 100

Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. We continued our conversation on social media and ROI. Many new people joined (yay!), Were you inside my head when I wrote the problem with PR ?!

Postrank 150

Postrank ROI Class Tourism 150

Waxing UnLyrical

OCTOBER 6, 2010

Before I set foot in the place, I knew that the crowd I was going to speak with would be a bit more conservative a bit more skittish about getting involved with social networking a bit more unaware (than the “average bear&# ) on how this tool can potentially help them a bit older than the average audience I’m used to speaking with.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: conviction is a powerful tool. While I would hate to see anyone die a horrible death, it’s remarkable how strongly the Apostles believed in what they were doing; so strongly, that many of them were martyred because of it.

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

JANUARY 18, 2011

Its easy to be passionate about such a great tool, backed by such great people. I am so in love with these tools that are really quite powerful and require zero programming. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment Thanks for the heads up. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

WordPress 202

WordPress Blogroll Class Flickr 202

Waxing UnLyrical

JULY 26, 2018

Some come from sales teams, others from SEO professionals and a good handful come from executives who hear about a new trend and want their company to cover it. Your content campaign will most-likely have an SEO component, enabling it to live on well past the initial promotional stage of the campaign. You didn’t optimize for SEO.

Campaign 165

Campaign Content How To SEO 165

Waxing UnLyrical

OCTOBER 22, 2010

It’s not so much a question of how fancy the tools are that you’ll use. [We are also] considering changes to the micro-site to track conversions from site to scorecards to email campaigns that hopefully lead to sales. It’s about what you’re going to try to get your target audience to do.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 14, 2010

it was a nice tool to show people many of the other blogs I read, since there are too many to list. Mark as read Approve comment Shonali, I agree with Gini that its hard to keep the blogroll updated, which is why I tweaked mine. I miss the Backtype Connect/My Comments Elsewhere plugin which let me show my resent comments on other blogs.

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 12, 2010

Couch to 5k sounds like a great tool for me to try. I have been following Lindsays running/training for a bit, but havent chimed in before. Ive been trying to get into running myself, but failing miserably. I ran a bit as a youngster, but its been ages. Best of luck on Saturday, Lindsay! I know you will run beautifully.

Class 214

Class Training Postrank Flickr 214

Waxing UnLyrical

NOVEMBER 17, 2010

As a regular reader, you’ll have noticed that I’ve started making frequent use of tools in the WordPress platform such as block quotes and different forms of emphasis via bolding or italicizing different bits of copy. Pull out the bag of tricks.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

NOVEMBER 7, 2010

How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. Because what he says is Just. I suspect his new book might have a new place on my syllabus. Definitely a palomino.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

OCTOBER 14, 2010

It is true that WordPress post editor, combined with the blog template, does not provide a greater degree of freedom on the placement of paragraphs, or in this case, photo credits; using an HTML editor would provide an advantage in allowing us to place photo credits more conveniently.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

DECEMBER 6, 2010

Its interesting that youre talking about trying to step away from the tools and go to more events. Kicking it up: step away from the tools. So much of my "talk" on social networking sites is a combination of promoting things Im doing for Johns Hopkins or Women Grow Business and also my personal life.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

DECEMBER 16, 2010

So I suppose I could also say "is a great tool for establishing relationships.". In my case the objective is to eventually extend some of the online relationships into personal friendships where at least on some rare occasions I see the people at conferences or if they are local for coffee, etc. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media 224

Social Media Class Creative Commons Flickr 224