Hootsuite

NOVEMBER 7, 2023

Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. Hootsuite Advanced Analytics allows you to analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter).

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Find out how Carvel Ice Cream uses the feature to improve their response time on Twitter.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Twitter: Build trust with thought leadership content and offer gated guides for more in-depth reading.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Sentiment Analysis.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

MAY 3, 2023

Therefore, measuring the most popular accounts that have used a certain hashtag is a great way to flag potential ambassadors that would deliver the best ROI. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Because You Should Track Everything! Know how impressions are calculated from here.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. But there’s a good reason for it.

Analytics 105

Analytics Twitter Tools Strategy 105

Likeable

SEPTEMBER 24, 2019

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter. TWITTER: WHAT IS IT GOOD FOR?

Twitter 80

Twitter Airlines Aggregator Meme 80

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Meritus Digital Dashboard - monitoring mentions, sentiment, growth of communities, engagement across all channels.

ROI 69

ROI Case Study Health Care Insurance 69

Talkwalker SM

SEPTEMBER 28, 2015

Social ROI is a hot topic of discussion for all companies involved in social media. Only keep the metrics that are pivotal to your overarching goals – whether they be engagement rate, sentiment figures or total share of voice – and leave the other, less meaningful, metrics on the back burner.

ROI 60

ROI Metrics How To Microsoft 60

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s not the end all be all.

ROI 161

ROI Social Media Metrics Loyalty 161

Harp Interactive

MARCH 31, 2010

Twitter Followers. Twitter Retweets. Twitter Conversation (measured in @mentions). Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). SocialToo : Creates social surveys and manage Twitter Follower. Facebook Page Fan Numbers. Invite / Refer (a friend).

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Keyhole.co

OCTOBER 27, 2022

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Though hashtag is a predominant part of Instagram and Twitter, several hashtag analytics tools focus on just one platform. Which Hashtag Metrics Should I Track?

Hashtag 98

Hashtag Analytics Metrics ROI 98

Josh S Peters

APRIL 15, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , twitter » 50+ ways to search Twitter 50+ ways to search Twitter Written on April 15, 2010 by Josh Peters in Social Media , twitter 15 Comments - Leave a comment!

Twitter 259

Twitter Directory Mashup Microblogging 259

Almost Savvy

SEPTEMBER 5, 2011

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 100

ROI Metrics Sentiment Social Media 100

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Almost Savvy

SEPTEMBER 5, 2011

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 100

ROI Metrics Sentiment Social Media 100

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

SEPTEMBER 9, 2020

On Twitter, it’s estimated that 500 million Tweets are sent per day and Instagram boasts over one billion users. It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. The Director of Brand. The VP of Digital Marketing.

Organization 126

Organization Sentiment Social Media Management Analysis 126

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sherrilynne Starkie

FEBRUARY 13, 2018

They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

JANUARY 23, 2024

View this post on Instagram A post shared by TOPICALS (@topicals) According to Sprout Social Listening data from December 5th, 2023, to January 5th, 2024, consumer sentiment of Topicals was 91% positive, gradually increasing toward the end of December when the brand trip to Ghana started. Allow them to shine in your social content.

Report 111

Report Brands Library Sentiment 111

Keyhole.co

DECEMBER 13, 2023

These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. The tool helps you manage your social media accounts with the help of market insights.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Firebelly

DECEMBER 4, 2012

By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012….

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

Keyhole.co

DECEMBER 11, 2020

It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. It is a social media tracking tool that helps you analyze and display powerful Twitter and Instagram metrics. Start your free trial now. Union Metrics. TweetBinder. The post Miss Topsy?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Convince & Convert

NOVEMBER 20, 2015

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. Now, POOF, it’s gone. I’m sure this is true.

Twitter 60

Twitter Nielsen API Patterns 60

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Why Do You Need Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

OCTOBER 4, 2021

You could say that (in general) Twitter is more focused on pithy, short-form comments or conversations with a real-time cadence, while LinkedIn is focused on quality, long-form content targeted to a business-minded audience. Sprout’s Competitor Reports allow you to monitor your competitor’s performance across Facebook, Instagram and Twitter.

Data 124

Data Metrics Sentiment Analytics 124

Hootsuite

MAY 21, 2020

You can also use this information to test messaging and measure ROI. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. You can easily analyze engagement, reach, comments, and brand sentiment.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

SEPTEMBER 10, 2020

Companies that invest in UX score a huge ROI. — Twitter Accessibility (@TwitterA11y) May 27, 2020. Tap into customer sentiment. Finally, remember that much of UX for marketers revolves around sentiment. At a glance, all of this might sound a bit abstract or even pie-in-the-sky. pic.twitter.com/wRDJZwSihL.

Tips 127

Tips Sentiment Marketing Real Estate 127

Oktopost

MAY 30, 2023

Social media listening is a key part of leveraging your social media channels for maximum ROI, and being able to action those findings by posting content that is relevant to social conversations at the drop of a hat will be of major benefit to you. In essence, it means a higher ROI for content your brand already owns.

Publishing 84

Publishing Social Media Film B2B 84

Webbiquity SMM

SEPTEMBER 16, 2013

Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. ” Twitter Followers. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” There are two problems with this argument. ” True!

Metrics 195

Metrics Marketing Class ROI 195

Sprout Social

MAY 24, 2022

Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. Tracking paid efforts typically comes down to measuring ROI. The goal of earned media is to ensure sentiment around your brand is positive. Sentiment data. Measuring paid media performance.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Social Media ROI. Later in the afternoon, Evo Terra discussed ways social media ROI could be measured, which would (in an ideal world) mean the social media strategist would be able to do the following.

ROI 114

ROI Social Media SEO Tips 114

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Engage with influencers seamlessly and track their ROI within your overall campaign.

Industry 52

Industry News Google Brands 52

Sprout Social

AUGUST 17, 2022

For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok. This goes hand in hand with understanding your social media ROI and the impact of your social team. The platform can also detect trending hashtags that relate to your brand.

Campaign 125

Campaign Social Media Tools Hubspot 125