Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Waxing UnLyrical

FEBRUARY 18, 2020

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. Customer sentiment. The Need for PR and Marketing to Align. But things are changing. Analyzing a 24/7 News Cycle.

Data 231

Data Metrics Press Release ROI 231

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

Tips 127

Tips Sentiment Marketing Real Estate 127

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts. Social media analytics tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. Therefore, measuring the most popular accounts that have used a certain hashtag is a great way to flag potential ambassadors that would deliver the best ROI.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

OCTOBER 26, 2022

Is your business seeing any social media ROI ? From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking? Volume and Sentiment 5. Number of social media followers is one of the many metrics that some marketers tend to dismiss as a vanity metric. . Volume and Sentiment.

Metrics 98

Metrics Social Media Tools Sentiment 98

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. But there’s a good reason for it.

Analytics 105

Analytics Twitter Tools Strategy 105

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Twitter Followers.

Analytics 350

Analytics Social Media Trendrr Digg 350

Keyhole.co

DECEMBER 12, 2023

One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports. Keyhole First up is Keyhole , a real-time social media analytics and management tool that offers an end-to-end solution for your social media marketing.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. Though hashtag is a predominant part of Instagram and Twitter, several hashtag analytics tools focus on just one platform. Get started for free here.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Hootsuite

APRIL 11, 2023

Your metrics, business goals, and ROI are a good place to start, but remember that a social media SWOT analysis also considers external factors. Source: Hootsuite Analytics Try for free now Looking at your social share of voice and measuring social sentiment are also important ways of understanding and measuring your success.

Analysis 105

Analysis Social Media HootSuite Tips 105

Likeable

SEPTEMBER 24, 2019

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter. TWITTER: WHAT IS IT GOOD FOR?

Twitter 80

Twitter Airlines Aggregator Meme 80

Talkwalker SM

SEPTEMBER 28, 2015

Social ROI is a hot topic of discussion for all companies involved in social media. Understand Marketing And Sales Objectives – And Social’s Role In Achieving Them. Before social even comes into play it’s important to understand exactly how social fits your company’s overall marketing and sales strategy.

ROI 60

ROI Metrics How To Microsoft 60

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s not the end all be all.

ROI 161

ROI Social Media Metrics Loyalty 161

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Keyhole.co

MARCH 16, 2023

And that’s just Twitter. On learning from competitors , PR expert Gini Dietrich says : “Analyze your competitors’ marketing—see which efforts work well, and understand why stakeholders like them: What is their primary messaging? You won’t get burned for marketing your Valentine’s products on Valentine’s Day – Chime in!

Fashion 98

Fashion Sentiment Collaboration Policies 98

Keyhole.co

JANUARY 1, 2023

Looking for the best Twitter analytics tools? We’ve identified a list of the top 11 free and paid Twitter analytics platforms to help you determine which tool is the best for your business. Why do you need a Twitter analytics tool? Twitter has always been a challenging platform for businesses.

Analytics 52

Analytics Tools Twitter Brands 52

Keyhole.co

DECEMBER 18, 2023

But as you scale these efforts, you will also need a reliable social media marketing tool. It lets you handle your marketing activities across multiple social media platforms seamlessly. Platforms supported: TikTok Instagram Linkedin Facebook Twitter Youtube Cons: Not a very beginner-friendly platform. Let’s get into it!

Price 52

Price Hashtag Analysis Sentiment 52

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. It continues with steps to mitigate negative sentiment. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Hootsuite

APRIL 2, 2020

Key benefits : Analyze brand sentiment and customer demographics in real time. It analyzes your earned social mentions so you can measure social sentiment. You can also use Hootsuite Insights to conduct a market analysis. Keep in mind that ROI is not only about sales generated. Brand sentiment. Twitter Analytics.

Analytics 145

Analytics Social Media Tools HootSuite 145

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

NOVEMBER 5, 2022

If you’re thinking about neglecting Facebook in your marketing strategy… think again! However, it is nearly impossible to take full advantage of the marketing opportunities that the platform offers without being able to obtain and analyze the right Facebook metrics. Almost 75% of high-income earners use Facebook.

Analytics 52

Analytics Tools Facebook Marketing 52

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

SEPTEMBER 9, 2020

On Twitter, it’s estimated that 500 million Tweets are sent per day and Instagram boasts over one billion users. While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights.

Organization 126

Organization Sentiment Social Media Management Analysis 126

Josh S Peters

APRIL 15, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , twitter » 50+ ways to search Twitter 50+ ways to search Twitter Written on April 15, 2010 by Josh Peters in Social Media , twitter 15 Comments - Leave a comment!

Twitter 259

Twitter Directory Mashup Microblogging 259

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Managing your brand’s online presence and reach can be a challenging task.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Keyhole.co

APRIL 26, 2023

Is your business seeing any social media ROI ? From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking? Number of Social Media Followers The number of social media followers is one of the many metrics that some marketers tend to dismiss as a vanity metric.

Metrics 52

Metrics Social Media Tools Sentiment 52