Sherrilynne Starkie

AUGUST 29, 2018

Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. Podcasting continues upward trend. A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase.

Content 170

Content Nielsen Marketing Badge 170

Social Media Strategies Summit

AUGUST 28, 2019

According to Persado, the company already works with 250 marketers across categories including retail, finance, and hospitality. Retail giant Alibaba opened a physical “ FashionAI ” store in Hong Kong with the goal of streamlining the fashion retail experience through the use of Artificial Intelligence. Source: CampaignLive.

Examples 200

Examples Marketing Retail Automotive 200

Sprout Social

APRIL 6, 2022

Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories.

Examples 114

Examples Brands Facebook Retail 114

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

The Realtime Report

OCTOBER 23, 2012

67% of of Pinterest users visit the site to keep up with the latest trends; only 22% of Facebook users visit the social networking giant to do the same. . A similar gap exists between those visiting the social networking platforms looking for special offers from retailers or brands: 39% of Pinterest users do so vs. 26% of Facebook users.

Buy 194

Buy Retail Survey Social Networking 194

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Then, you can tag and export those messages to analyze trends.

Review 128

Review Brands How To Analysis 128

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Products 92

Products Team Focus Group Collaboration 92

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. See what trends customers are interested in.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. These are critical for anticipating market trends and informing decisions around inventory control, marketing spend and other investments.

Sentiment 105

Sentiment Analysis Patterns Price 105

Ignite Social Media

APRIL 17, 2020

This could somewhat shift the dollars going to large brand retailers over to smaller retailers. 85% of global survey respondents indicate they are exercising during the COVID-19 crisis and 40% plan to continue doing more after we return to normal. Increased Ad Spending. Brands Should Be Planning Now.

Social Media 106

Social Media Marketing Retail Energy 106

Hootsuite

FEBRUARY 4, 2020

According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). According to the Pew Research report, more US women than US men are using Instagram : 43% of female respondents use Instagram, and just 31% of men surveyed do.

Instagram 145

Instagram Social Media Marketing Survey 145

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

Products 164

Products Instagram Brands How To 164

Waxing UnLyrical

MAY 2, 2013

Google Trends. Also, it’s worth understanding that trends is looking at the headlines written in news articles as being indicative of the relative power of those phrases. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers.

Adwords 278

Adwords SEO Compete Analytics 278

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. This is a common collection method for online retailers. A company will use a VoC program to understand their customers better.

Data 125

Data Survey How To Review 125

Sprout Social

APRIL 15, 2020

Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Prior to the pandemic Allbirds, shared a lot of social content featuring their retail spaces and newest collections.

Strategy 143

Strategy Metrics Hubspot Retail 143

Sprout Social

OCTOBER 4, 2023

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. London-based retailer River Island uses Tags to make this reporting process easier. However, quantifying their success is difficult.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

JUNE 27, 2022

The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Keeping up with these social trends isn’t just a B2C priority.

B2B 136

B2B Brands Marketing How To 136

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. This can empower you to quickly adapt to changing market trends, prioritize budgets based on what aspects need the most investment and deepen customer relationships.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. One in four people agree that micro-influencers with loyal and highly engaged audiences create new trends. If so, you’re in luck. Try it Free.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

NOVEMBER 30, 2023

You could also survey and ask your customers what other brands they considered when making a similar purchase. Sprout’s Listening insights also show you trends, topics and posts in your industry, all filterable by sentiment. Also follow social media hashtags related to your product or service.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

MARCH 16, 2021

The National Retail Federatio n forecasts the highest growth in retail spending in 17 years in the coming months as more people are vaccinated and the economy reopens. Fake spring and second winters aside though, it’s safe to say we’re all eager to get out of our homes and celebrate outside after a year spent in lockdown. EVERYTHING.

Questions 116

Questions Travel Brands Retail 116

Later

JUNE 19, 2020

Based on a survey of 86,000 owners, managers, and workers in companies across the US with fewer than 500 employees, the report paints a clear picture of the challenges that small businesses are facing. . According to Facebook’s survey, 31% of small and medium-sized businesses have shut down in the last three months.

Small Business 77

Small Business How To Survey Report 77

Hootsuite

JULY 21, 2022

More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. Check out Hootsuite’s Social Trends report for the complete picture, or watch this short video on the state of social ROI: How to measure marketing ROI: 4 marketing ROI formulas.

ROI 113

ROI HootSuite Cost Campaign 113

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. For instance, you can conduct product-specific surveys and ask the audience to share responses in comments. Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. It might also start trending.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Convince & Convert

DECEMBER 13, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Use trending topics and trending hashtags to your advantage. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Social Media 150

Social Media Content Case Study Retail 150

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business.

Engagement 136

Engagement Brands Review Influencer 136

Hootsuite

MARCH 23, 2023

Conduct user research and surveys via chatbots. Source: Marketing Trends We already know that to be true, with our very own AI chatbot Heyday automating up to 90% of support tasks while costing our clients 25% less, and — most importantly — keeping a near 100% customer satisfaction rate. List social media goals for your next campaign.

Tools 135

Tools HootSuite Price Template 135

Twist Image

MARCH 28, 2013

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." The agency surveyed 1,874 U.S. Does that creep you out?

GPS 81

GPS Retail Apple Marketing 81

BeingOptimist

AUGUST 16, 2022

It also has an enterprise search engine that offers social graph analytics and analysis, the ability to create blogs, monitor specific people, projects, or groups; E-staff is an automated HR tracking software that is actively used by retail practitioners and recruiting agencies. Conclusion.

Software 52

Software Jive Telligent System 52

Buffer Social

NOVEMBER 21, 2016

So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Before we jump into each platform individually, I first wanted to touch on something that’s been a trend throughout the year.

Trends 40

Trends Social Media Predicition Instagram 40

Twist Image

MAY 21, 2013

These aren''t trends (as in, things that are coming). This experience is also a live survey (three simple questions) that will be updated to demonstrate how we feel about the changes, and what we''re doing about them. google consumer surveys. These are movements. They are here. They are backed up with data. They are massive.

Startup 111

Startup Survey Buy Eventful 111

Convince & Convert

DECEMBER 20, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The Social Pros boiled down 2013 in social media into 5 general trends. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Social Media 147

Social Media Collaboration Class Retail 147

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. How to master social media for retail and win more customers. New content formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before.

Twitter 106

Twitter Tourism Travel Education 106

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. Monitoring is different from listening.

Social Media 136

Social Media Strategy Brands Airlines 136