Five Social Media Trends for 2016
DECEMBER 30, 2015
It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. It’s proven to work and this will continue to be a trend next year as well. The Social Media Trends, They Are.
A Clever Way One Retailer Brings Pinterest From Online To In-Store
JULY 27, 2015
This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. “Top trending pin” tells me a lot of people like it. It Stood Out.
How Social Media Changes Retail Storefronts
AUGUST 30, 2012
There is a trend among small business marketing in stores. worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool.
5 Top Online Marketing Trends for the Rest of 2013
JULY 1, 2013
Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Quality content will be key.
How Google Trends Helps Employers and Job Seekers
Convince & Convert
OCTOBER 29, 2014
Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. What related terms are trending? Derek Jeter is trending most popular in baseball. Amazon is the most searched retail company and 50% more popular than #2, Walmart. It’s more than just funny.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business. 10 Social Media Trends You’ve Been Ignoring Download. In 16 years, eCommerce sales have risen from less than 2% of retail sales to 10% of retail sales. Internet User Growth Is Slowing Down. 2016 Instagram Strategy Kit Download. Social buying.
Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers
JULY 2, 2012
About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012. We work hard to stay on top of the social trends and we’re grateful to have accumulated such an engaged and loyal fan base.
The Best Way to Keep Up With Marketing Technology and Trends
Convince & Convert
JUNE 18, 2014
Have you ever been on a major retailer’s website and seen that section that says “if you like this product, you might like these?” If you are an e-retailer and are looking for a way to get on the cutting edge (or at least catch up to where the big dogs have been for years), iGoDigital should be on your vendors wishlist. marketing education marketing trends technology
Marketing Trends for 2011
Blue Focus Marketing
JANUARY 9, 2011
Consumers in greater numbers are using their mobile devices to assist in-store shopping, from browsing retailer websites to scanning barcodes to get product and price comparison information, to checking in to search for deals.”. From Twitter to blogs to Facebook, consumers are in control and this trend is red hot. “It’s all about protecting and nurturing the brand. R.E.M.
2012 Social Media Business Trends
Blue Focus Marketing
DECEMBER 5, 2011
As the end of the year draws near, it’s time to start looking at social media trends for 2012. One of the hottest business social trends in 2011, leveraged by both large and small size businesses, has been social commerce. But you should be aware of some of these emerging social trends and tools as you consider how to capitalize on opportunities and achieve your business goals.
Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
The New Strategist
JULY 27, 2015
In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. The post Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action appeared first on Foglyte. Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/. Search Engine Land -> AdWords Brand CPCs Rising?
Mix of Social Media Trends 2011
JANUARY 7, 2011
Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. found three different trends projections that are onto something and pulled the 3-4 important trends. Which doesn't make it wrong.
Where to Find Twitter Trending Topics for your Online Marketing
JANUARY 23, 2015
Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. The dumb luck isn’t really luck, it’s just your planning and research striking a particular nerve and going viral. I’m going to show you all of the web resources that are going to help you find Twitter trending topics, and give you examples of what works.
Tweet, Pay, Love: The Modern-Day Social Media Pop-up
The Realtime Report
SEPTEMBER 9, 2014
This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Pop-up shops have become a regular and vital part of high streets around the world—but the latest trend is the exchange of free goods and services in return for tweets, Facebook posts and Instagram posts: the “Social Media” pop-up.
Is the REI Black Friday Announcement Just a PR Stunt?
NOVEMBER 3, 2015
Here is what REI president CEO, Jerry Stritzke, says: Any retailer that hears this will be startled by the idea. As PR stunt or not, the company has more than made up its retail sales in earned media. hope more retailers follow suit. Communication Trends +Spark Edelman jerry stritzke stitchfix Target the home depot venables bell and partnersHow to Define Success.
Five Social Media Trends To Watch in 2011
NOVEMBER 16, 2010
Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Five Social Media Trends for 2011 November 16, 2010 · View Comments Share Where is social media headed? Are you with me on these five social media trends for 2011 or am I completely off? But these tactical trends are certainly ones worth watching. You should subscribe. What have I missed?
A First Look at New Instagram Business Tools (And What They Mean for Your Business)
MAY 31, 2016
During their research, a retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. News and TrendsBusinesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing. And third, businesses want to reach even more customers. Insights.
Finding Keywords: The First Step to Blogging Success
MAY 2, 2013
Google Trends. Also, it’s worth understanding that trends is looking at the headlines written in news articles as being indicative of the relative power of those phrases. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. That’s a blog post for another day. Ask them!
Hawaii Social Media Trends 2011 – SMCHI, Jan 18
Bare Feet Studios
JANUARY 25, 2011
If you are in retail or consumer products and services, how many people are checking in to your business with location-based services? Social Media Strategy #SBOSM apps hr it mobile smchi smcjournal smcobserver trendsThose smiling faces are Malia Yoshioka of WhyGoHawaii and Randi Okuhara of the Sheraton Princess Kaiulani Hotel. Mobile Interactivity and Smart Phone Apps.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
What will likely be the hot trends in social media over the next couple of years? 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. YouTube and Video Marketing Trends. Pingdom ).
The 10 Key Mobile Trends for 2011
DECEMBER 16, 2010
Augmented reality will enhance games and retail. Technorati Tags: communication , cross-channel customer , J-P De Clerck , Marketing , Mobile , Mobile marketing , mobile trends 2011 , traffic. Marketing & Communication communication cross-channel customer J-P De Clerck Marketing Mobile Mobile marketing mobile trends 2011 traffichours/week on social networks and 2.2
10 Blogosphere Trends + 34 Handy Grammar Tips
AUGUST 12, 2011
Online retailer Zappos has recently seen a “substantial” increase in revenue after correcting the grammar and spelling of reviews on its site. 10 Blogosphere Trends + 34 Handy Grammar Tips. The sentiment of the reviews was not changed, but New York University research has shown that well-written reviews—even negative ones—inspire confidence. Why does that matter? Because the same principles hold true on your blog. Good grammar can do more than just help you avoid admonishment in the comments; it can also help your blog build trust and authority. Problem 3 (?): It’s not a word.
The Pinterest Debate Between Two Friends
JANUARY 25, 2012
But if you’re a retailer, in fashion, have a restaurant, or sell anything that is visual, Pinterest is something you definitely should be considering for your 2012 marketing plans. Social Media Trends future comms paul sutton pinterest pinterest duelThis post is running concurrently on Future Comms. It won’t be a surprise to you that I commented. See what you think!
How To Curtail Showrooming: Charge Admission
MARCH 29, 2013
There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. In short, they're getting the full, physical retail experience - which could even include some consultation by the sales associate - only to lose the sale to the online channel or another retailer who is offering a better price. Best Buy has been at the center of this mobile trend and his been fighting - with all guns blazing - by offering matching prices and more. mobile trend. retail. retail environment.
The New Disruption
DECEMBER 9, 2011
Being a retail creature of habit, I realize how bad this is for the retailer, but the truth is that reading, buying and storing my books in the cloud trumps all. Retail is going to have to change. Amazon just released a new mobile app called, Price Check , that allows consumers at the retail level to use barcode scanning, their camera or speech to text search to price check and compare with Amazon (and their merchants). If you can have something shipped as fast as possible to you and can return it - no questions asked - then the retail game changes. retail.
Is Marketing About To Get Really Creepy Or Really Good?
MARCH 28, 2013
It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It turns out that consumers are looking forward to more technologies at the physical retail level. In short, retailers want to capture this new, connected and highly untethered consumer. Amazon has been hard at work capturing tons of consumer information at the retail level. future of retail. retail.
Google Trends Adds Top Charts Lists
Small Business Mavericks
MAY 22, 2013
It’s called Top Charts and it’s a part of the Google Trends project. Retail Companies. If you own a business in any of these niches, then Google Trends Top Charts is a cool new search tool that allows you to see the latest search trends by month and by region. Tools for Small Business google google trends search tools Just in case you need a new search tool, Google has added one. Top Charts allows you to search for the top searches in a variety of categories by region and by month. It goes back to January 2004. Animals. Athletes. Actors. Books.
Case Study Crunch: Retail Social Media Case Studies « The Cube
JULY 8, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere. million – and counting. Larry Danna). Einstein Bros. Channels: Email, Photo sharing, UGC. what a year!
FEBRUARY 9, 2012
What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. It truly is a sight to see if you're into retail, commerce, fashion and a unique in-store experience. Pundits think that e-commerce kills the retail experience. How do you see the future of retail? retail. What if?
What the Changing World of PR Means to Today’s Organizations
OCTOBER 2, 2012
boutique retailer has the same opportunities, and access to the same customers, as the big box stores. Communication Trends business destiny changing world of pr communications PR Public RelationsLast week was an interesting week in the high-tech, social media, Internet geek world. And rage on the social networks helped get the NFL referees back to work. PR in the Past. PR Today.
Create a Winning Sponsored Content Strategy
MARCH 11, 2015
By Laura Petrolino At the end of 2013, Gini Dietrich listed sponsored content as one of the top four content marketing trends to watch for in 2014. Forrester says the web will account for or influence 59 percent of retail sales by 2018, it is this type of integration of both on- and offline influence which will make that number a reality. They have you… quite masterfully.
The Year Of More
JANUARY 3, 2012
Will this trend stop in the future? This is going to be especially true for brands that sell their products and services through third-parties (like retailers or value-added resellers). retail. While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". It sounds a little incredulous to say this when we're in a world that is struggling for stability. More social. More global. Connect your business to everyone." More local. More devices. android.
70% Of Users Visit Pinterest For Inspiration On What To Buy
The Realtime Report
OCTOBER 23, 2012
67% of of Pinterest users visit the site to keep up with the latest trends; only 22% of Facebook users visit the social networking giant to do the same. . The majority (55%) of Pinterest have engaged with brands and retailers via Pinterest, while just under half (48%) of Facebook users have engaged retailers or brands on Facebook.
Another great deck to share: Six Digital Trends To Watch « The Cube
JULY 14, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Another great deck to share: Six Digital Trends To Watch 14/07/2010 by Gemma Went Regular readers know I’m a big fan of both David Armano and Steve Rubel from Edelman Digital. Unfortunately most of the business population aren’t aware of this yet though. Keep up the good work. what a year!
50 Amazing Mobile Marketing Statistics That Will Move You to Action
JULY 10, 2013
Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Content Creation Marketing Trends Source: HubSpot ). There are 6.8
The Problem With The Status Quo
OCTOBER 19, 2011
It is a striking acceleration of the retailer's fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers. They have trending to know when the best time of the year would be to release your next book and they also know all of your writing peers (and everything about them too). retail. Stop me if you've heard this one before: "technology is the great disruptor." From the article. "Amazon will publish 122 books this fall in an array of genres, in both physical and e-book form.
Some Perspectives on Pinterest
Social Media Marketing
FEBRUARY 25, 2012
With Pinterest, because the mobile versions are just as simple as the web version - and because they're based on image sharing (again, see above), it's more likely that we'll see more retail driven activity. pinterest trends social networksYou've probably heard that Pinterest is here and in a big way. The site has been around for a couple of years but only recently took off.
Key content marketing trends for 2010
JANUARY 24, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Key content marketing trends for 2010 24/01/2010 tags: 2010 trends , Content Marketing , Measurement , mobile , ROI , Social Media by Gemma Went This is a great resource for us marketing folk. It contains insights from some of the smartest people in marketing about key content marketing trends for 2010. Leave a Reply Who writes this stuff? Subscribe to new posts by RSS Subscribe to The Cube in a reader Find out what RSS is here What the heck is RSS? Well were nice like that.If
Socialized!: The Business of Building a Digital Network #socialized #socbiz
Blue Focus Marketing
NOVEMBER 12, 2012
How the Most Successful Businesses Harness the Power of Social ( Bibliomotion, November 2012), and is available 11/15 at bookstores nationwide, as well as at all major online retailers. Branding Communication Employee Branding Innovation Integrated Marketing Communications (IMC) Marketing Social Business Social Executive Social Media Marketing Social Media Trends StrategySocialized!
On Death And Dying Brands
JANUARY 31, 2013
The time and patience to beat a brand into the zeitgeist of the modern consumer seems to be a trend that is now in direct competition to many new entrants that are producing these customized and personalized - nearly unbranded - products for an ever-growing global consumer-base that is interested less in the label and brand experience and much more in something that can be uniquely "them." What's most unique about this sea of tranquility in the storm of a retail environment is The Quiet Shop. retail. The new art of branding. Picasso ! Warhol ! Renoir !"
Association Social Media: Kelli Windsor, Food Marketing Institute
AUGUST 26, 2015
I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey. First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Now, I’d like to know what DID surprise you.
Katie Couric Will Give Us The Internet That We Deserve
NOVEMBER 27, 2013
Now, the trending topics on Twitter tend to look an awful lot like the breaking news tickertape graphics that scroll across the CNN screen. Sure, Amazon is one of the world''s largest retailers, but they''ve also just announced more original programming like Betas and Alpha House (kind of like their own, little cable network). retailer. trending topics. What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. It was very different from anything that we had seen before. Google = 27%. CBS = 7%.
Email Still Trumps Social Media for Online Marketing
OCTOBER 19, 2013
But a recent report from Custora , maker of a predictive analytics platform, reveals that online retailers are winning new customers via traditional email marketing at quadruple the rate they did four years ago. retailers across 14 industries and tracked the channels from which customers were clicking to e-commerce sites. The customer acquisition landscape is constantly in flux.